By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More
I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define … Read More
Anita since 1886 is excited to introduce their new Clara underwire (#5858)! This lovely bra offers a feminine elegance with gently curved lines and functional details, which are all characteristics of the Clara series. With a new feature of a light and airy neckline, this bra in the neural sand tone looks great under spring and summer clothing.
A modern, triangular look features a low-cut, semi-transparent neckline panel that … Read More
Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural … Read More
Le Mystere introduces their full coverage, unlined Cut & Sew Bra in eco-friendly lace and trims to create a sustainable approach to beautiful everyday support. This lace showstopper is designed with a specially sourced cotton lace galloon from an Oeko-Tex certified supplier from Germany. It pairs organic cotton yarns with a nylon-spandex blend to create a refined and delicate scalloped edge lace. 
Supportive 3-section cup is designed to give a … Read More
By ESTELLE PULESTON
Fabulously fun and floral, Jordan de Ruiter is a Canada-based lingerie and special occasion wear brand after my own heart. Her aesthetic is distinctively whimsical: from triangle bralettes to cupless corsets for layering over outerwear, to, most recently, Bridgerton-inspired ‘short stay’ bra tops, her pieces are perfectly on-trend while also feeling instantly recognizable as belonging to her brand.
This signature look is all thanks to her excellent … Read More
The color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe. The Fit Fully Yours brand is extremely popular … Read More