This image of the new C Jolie T-shirt bra clearly tells the whole story of the Chantelle brand’s mission: Comfort, Style and Function. In the past year during which lingerie contentment has been defined as feeling good in one’s undergarments, Chantelle has excelled. Every style launched has embraced practicality with a contemporary flair.
What makes C Jolie so persuasive is its design direction. It combines a modern, flat lace and … Read More
By TINA WILSON
“Dad”, that is what I call my father. We all do, all 9 of us. He is also known as Papa. My dad has no interest whatsoever in what I am writing in this blog other than the fact that I am the one writing it. Absolutely no interest in fashion or shopping, which is one of the many reasons I love him. He is, however, a … Read More
Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to mesh seamlessly in a store’s inventory. Pictured here … Read More
By LINDA DYETT
For several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.
That’s what Negative Underwear, the brand with the … Read More
By ELLEN LEWIS
I have had a connection with Claudia Ochoa, founder of the CLO Intimo brand ever since I discovered her iconic Fortuna chemise some years ago at Curve. The fundamental reason is the symbiosis I feel between her creative acumen and the Lingerie Briefs mission. It is the focus on art, culture, and empowered femininity that informs her lingerie designs. Every season I am compelled to visit the … Read More
Wacoal’s Bras of Summer® features all the styles you need to refresh your top drawer.
The Keep Your Cool Underwire Bra (above) is designed with lightweight, breathable fabric that will keep you feeling refreshed even when temperatures soar. Available in band sizes 32 to 42 and cup sizes C to G.
It’s strapless season! The must-have Red Carpet Strapless is the solution to any outfit. This style coverts to traditional, … Read More
by ASI EFROS
“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.
In less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone … Read More