Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to mesh seamlessly in a store’s inventory. Pictured here … Read More
By LINDA DYETT
For several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.
That’s what Negative Underwear, the brand with the … Read More
By ELLEN LEWIS
I have had a connection with Claudia Ochoa, founder of the CLO Intimo brand ever since I discovered her iconic Fortuna chemise some years ago at Curve. The fundamental reason is the symbiosis I feel between her creative acumen and the Lingerie Briefs mission. It is the focus on art, culture, and empowered femininity that informs her lingerie designs. Every season I am compelled to visit the … Read More
Wacoal’s Bras of Summer® features all the styles you need to refresh your top drawer.
The Keep Your Cool Underwire Bra (above) is designed with lightweight, breathable fabric that will keep you feeling refreshed even when temperatures soar. Available in band sizes 32 to 42 and cup sizes C to G.
It’s strapless season! The must-have Red Carpet Strapless is the solution to any outfit. This style coverts to traditional, … Read More
by ASI EFROS
“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.
In less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone … Read More
It’s hot out there and On Gossamer has the perfect anecdote to the surging heat: their new Sleek Invisible Scoopneck Bra. Once again, On Gossamer’s excellence in the design of lightweight, breathable intimates is demonstrated with this wire free modern silhouette. Airy mesh wings combine with featherlight foam cups that are covered by an ultra-soft fabric. Cushioned straps add to the extraordinary comfort for sizes S-XL This style, available in … Read More
By ESTELLE PULESTON
Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.
The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites … Read More