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By ELLEN LEWIS

Lingerie Fabric, Color, Trends as featured on lingerie briefs

The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.

Lingerie Fabric, Color, Trends as featured on lingerie briefs

This … Read More


Katherine Hamilton Sophia lingerie collection now in ginger - featured on Lingerie BriefsKatherine Hamilton has unveiled a stunning and quite unique new shade in the bestselling Sophia collection, to add to the autumnal colour palette.The luxury lingerie brand, known for offering the perfect fit for bra sizes 26-38 D-HH, has added a gorgeous ginger shade to the Sophia colour palette. This hue compliments the classic black, red, ivory continuity colours and the popular spring summer 20 shade of apricot blush.

A … Read More


By ELLEN LEWIS

Lucy Jones Lingerie silk skater dress as featured on Lingerie Briefs

I’ve been mulling over how to present Lucy Jones Lingerie, the British heritage brand that was re-launched in 2019, 30 years after its original entrance into the luxury lingerie market. Considering the seismic shift in the current retail landscape, one might say that timing is a problem; but I think not. Lucy’s eponymous collection, sold in the 1980’s to a bevy of renown high end stores, was … Read More


Anita's Air Control Delta Pad Sports Bra now in zebra stripes featured on Lingerie BriefsAvailable for the first time in a trend right print – Introducing the zebra inspired Stripes collection

Anita’s Air Control Delta Pad Sports Bra (5544) is now available for the first time in a trend right print, introducing the zebra inspired stripes.

A perfect combination of fashion and function collide with this stylish print, giving a fresh and stylish look to one of Anita’s most popular Sports Bras. Thanks to … Read More


Lise Charmel Soiree Libertine collection as featured on Lingerie Briefs

The Lise Charmel 2020 Soirée Libertine collection, delivering to stores shortly, is testimony to the brand’s incredible craftsmanship.  Inspired by the 18th century French court and its evenings of opulence, it is a combination of luxury materials for which the Lise Charmel atelier is renown. Feather light leavers lace, jacquard tulle, an extremely flat multi-thread guipure embroidery, and Swarovski jewels are juxtaposed on a majestic rose printed devoré … Read More


By HOLLY JACKSON

Elila Curvy Figure Chloe Bra 2818 as featured on Lingerie Briefs

Being home so much for the past six months has really made me appreciate the basics in my wardrobe. I used to love getting dressed up everyday, but like the rest of us I’ve spent lockdown and beyond in sweatpants and jeans. I’ve quickly learned to appreciate a great fitting basic, like my favorite Universal Standard jeans and my Elila Chloe Bra.  They fit perfectly, they make … Read More


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