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By ASI EFROS

Rebil group leads on developing replacing plastic with OLEAGO as featured on Lingerie Briefss

The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.

REBIL Group debuted a collection of packaging items they created using a groundbreaking Read More


Le Mystere Clean Lines Strapless Bra SS20 featured on Lingerie BriefsTaking key elements from Le Mystere‘s best-selling strapless bras, they have developed a new streamlined one-piece silhouette with a modern, sleek and minimalistic aesthetic. Clean Lines Strapless features smooth contour cups made from a supportive hi-density foam have a flattering plunge neckline, and are built into a supportive foam frame. Frame edges are curved to shape and completely encase the underwire for a soft cushioned feel against the body. … Read More


Songe strapless bra by Maison Lejaby as featured on Lingerie Briefs

Maison Lejaby showcases lily white as a must have color for Spring 2020. Featured in its iconic Miss Lejaby, Mandala, and Henné lingerie collections, it is also the highlight of the recently launched Songe hauteur Bridal statement. Known for its modern design aesthetic, bold style and affordability, these collections are a fresh expression of the Maison Lejaby French allure. The consistent design aesthetic: bold, fresh and easy styling contribute to … Read More


By HOLLY JACKSON

Cache Coeur Milk Maternity & Nursing bra & panty as featured on Lingerie Briefs

The most remarkable thing about the Cache Coeur booth at Curve NYC was that it didn’t look at all like a maternity brand. What it did do was ooze French style and flair. The aesthetics of maternity lingerie are often graded on a curve since function and comfort are so important. Cache Coeur is one of the few brands that isn’t making any compromises in terms of … Read More


Lise Charmel Precieux Diademe bridal collection balconet bra as featured on Lingerie Briefs

An oasis of beauty, a homage to art, a moment of joy, in unbridled luxury, Lise Charmel’s Précieux Diadème spring 2020 bridal collection launches this month. Sixteen styles constructed in pearl white jacquard silk combined with a proprietary leavers lace are artfully crafted to the pinnacle of French lingerie design. A range of bras fitting 32-40, A-E as well as six panties XS-XXL along with pajamas, gowns, chemises and accessories … Read More


By HELEN MASTERS

The UK INDX show featured on Lingerie Briefs

Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.

I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did  – once again this fabulous show … Read More


b.tempt’d: Future Foundation Front Close Racerback Bra featured on Lingerie BriefsEasygoing. Effortless. Everything!

Three words that capture the contemporary assortment of the Future Foundation Collection. Just when you thought b.tempt’d bras couldn’t get any better… B.tempt’d has added (back) interest! Now introducing your new favorite go-to everyday bra, the Future Foundation Front Close Racerback Bra. b.tempt’d: Future Foundation Front Close Racerback Bra featured on Lingerie BriefsThe pillow-soft stretch foam cups of this front close bra instantly give you smooth curves, while the brushed lace T-back flatters strong shoulders. The … Read More


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