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By ALISON CONNOLLY

Crème Shanghai lingerie as featured on Lingerie Briefs

Crème is a specialty lingerie brand based in Shanghai founded by designer Miya “Crème” Su.   If you detect a strong French influence in Su’s work (particularly if you explore her work from past seasons), then you won’t be surprised to learn that she lived in France for a period of time and clearly absorbed the French attitude toward women and their appreciation for beautiful intimates.

Many of … Read More


Unashamedly feminine, incredibly soft and exceptionally beautiful, Maison Lejaby adds another layer of value to their eponymous Lingerie brand with the spring 2020 launch of the Shade Collection. Designed with a combination of shiny satin fabric and a color shaded stretch lace, these styles are a subtle play of opacity and transparency. A modern statement of organized elegance, Shade is available in creamy opaline, midnight blue and peony pink and … Read More


Anita Care LYNN Post-mastectomy bra - front zip - featured on Lingerie BriefsThe new Anita Care LYNN Zip Front Mastectomy bra (5768X) offers a sporty look with everyday comfort: This seamless pocketed bra can be opened in the front with a full-length zipper. Perfect to wear during yoga!

It’s not only fashionable it’s comfortable, supportive and with the hook-and-eye closure, plus it’s easy to open and close the front-zipper of the bra.

Women will love the soft, stretchy material that feels like … Read More


By TINA WILSON

The Red Carpet was not just any red carpet.  The 2020 Underfashion Club Femmy Gala, from the moment the doors of Cipriani 42nd street opened, was different. Perhaps it was the fierce elegance of our performer extraordinaire emcee Nona Hendryx posing for photos or the irrepressible charm of Tony Award-winning Broadway legend Irene Gandy arranging the guests for their photographs like the pro that she … Read More


Le Mystere has developed the Clean Lines T-Shirt Bra for SS20 - featured on Lingerie BriefsSince comfort is now non-negotiable, Le Mystere has developed the Clean Lines T-Shirt Bra which provides the support and shaping you need with the comfort you have come to expect. Taking key elements of their best-selling t-shirt bras, they have carefully developed a new streamlined one-piece t-shirt bra with a modern minimalistic aesthetic. Contour cups with an open plunge neckline are made from a supportive hi-density foam which has a … Read More


By HOLLY JACKSON

The Underargument: sustainable feminism, as featured on Lingerie Briefs

There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.

The Underargument: sustainable feminism, as featured on Lingerie Briefs

The Read More


b.tempt'd new Comfort Intended bras SS20 featured on Lingerie BriefsGet comfy with the newest collection from b.tempt’d, Comfort Intended! Intended to make you feel at ease all day, every day. Featuring an underwire bra and a t-shirt bra you will fall in love with this Valentine’s Day!

This collection offers seamless support for your natural shape in the softest material and feels like second skin. Both styles feature an elastic-free bottom band and back, which means no pinching, … Read More


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