Natori infuses its Affair and Infinity Collections with it’s classic elegant style creating modern solution pieces that blend effortlessly into a woman’s wardrobe. Working well as both innerwear and outerwear, each style has multiple uses. The mesh lace featured in the Affair collection disappears beautifully against the skin, facilitating low-cut necklines, or even worn alone. These barely there panels provide a bit of coverage for plunging necklines as well as … Read More
Wacoal’s new Ultimate Lift Collection™ is designed to lift your bustline up to 1”. Give yourself the ultimate lift with Wacoal’s innovative lift bras, Elevated Allure Underwire Bra and High Standards Underwire Bra!
Elevated Allure is designed with lightweight yet powerful seamless cups in an innovative fabric to provide the ultimate lift and disappear without a trace under any outfit. The elastic band is encased between fabric layers for superior … Read More
By ELLEN LEWIS

Reviewing last years recap of the Paris Interfilière Fair, it is quite evident that this year the message has not changed. It has only intensified. The critical movement in fashion is sustainability and the challenges for the Lingerie Industry are substantial. This exposition emphasized the importance of technology for every material that informs Intimate Apparel development. Wrapped together with this global quest is the heightened priority … Read More
By HOLLY JACKSON
I’ve been spending a lot of time lately thinking about the value of comfort in bras. I used to be all about aesthetics when it came to lingerie, but over the past year I’ve found my collection expanding into more comfortable options that don’t have wires and are easy to throw on. Unfortunately, many “comfort” bras are not that attractive. Why can’t we have god looking bras … Read More
Just in time for Valentine’s day, Katherine Hamilton’s top of the range Mariella collection has now hit stores – and it is breathtaking.
First featured in a sneak preview on Lingerie Briefs in September, this stunning premium collection is now available to buy and offers the height of luxury and decadence, making it the perfect treat for Valentine’s – or for no particular reason other than you deserve it!
Mariella … Read More
Light and airy against the skin and invisible under clothing: Anita’s Rosa Faia Lace Rose (5618) is expanding its size range and color palette to include the flattering color desert that compliments and merchandises with the classic champagne and black colorways.
With its simple elegance, light comfort and smooth finish this bra is an ideal every day T-Shirt bra. Silky-smooth, double-layered soft cups provide support without a need for an … Read More
By ELLEN LEWIS

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.
When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More

