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Anita's SAFINA - Wire-free Comfort Bra now in Mellow Rose as featured on Lingerie Briefs

The classic Safina series has been captivating women for years. Available in both the Anita since 1886 and Anita Care collections, Safina is now available in the pretty Mellow Rose color, a modern version of nude. This new shade highlights the subtle gloss of the decorative embroidery and emphasizes the bras’ elegant, feminine look for autumn/winter 2019.

Offering first class comfort, Safina has three-section cups with opaque lining in the … Read More


By ELLEN LEWIS

Luxury Lingerie Rigby and Peller Boutique in NYC as featured on Lingerie BriefsIt was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More


By ALISON CONNOLLY

Andres Sarda Semi annual fashion runway show featuring intimate apparel as featured on Lingerie Briefs

Perhaps you heard the news that legendary fashion designer Andres Sarda had passed away earlier this month at age 90.  This deserved a mention on Lingerie Briefs, particularly since I’ve featured his namesake brand in the Gallery a few times over the years (typically I don’t do repeat features on most brands, but I’m a fan!). https://lingeriebriefs.com/?s=andres+sarda

It seems appropriate to use this platform to honor the … Read More


On Gossamer sleek micro push up bra for sizes A-DD, 32-36 in black on Lingerie Briefs

Sleek, soft, seductive and supportive, On Gossamer launches the micro push-up bra with lace.  A sexy extension to the highly successful micro t-shirt bra, this charming lace back style has hit the ground running for the modern woman this fall. Designed with a plunge neckline, gradual push-up padding, and multi-way straps, it is a perfect comfort solution for sizes A – DD cups, 32-36 bands. Sheer lace wings enhance this … Read More


Montelle showcases the celestial beauty of their new Stargazing collection as featured on Lingerie BriefsMontelle showcases the celestial beauty of their new Stargazing collection in rich navy blue. The elegant balconette bra with artisanal floral lace embroidery, has a beguiling peek-a-boo opening at center front. Sweet details include a two-tone tuxedo bow and delicate silver charm. Soft, unpadded cups enhance your natural shape, while underwire keeps you supported. The matching stretch mesh lining provides additional support and adds a sexy contrast against the deep … Read More


Panache high-apex bra Arla in Aegean blue featured Lingerie BriefsAs summer transitions into fall, gorgeous hues of blue are flourishing at Panache and Cleo. Customer-favorite, high-apex bra Arla launches in Aegean blue, pairing comfortable projection with unique, eye-catching details for next-level glam.New from Panache is the Amelie full-cup bra - featured on Lingerie BriefsNew from Panache is the Amelie full-cup bra. Inspired by the best-selling Envy, this style offers support up to a K cup in all-over lace with a moody, winter floral print.Cleo Atlanta Collection AW19 featured on Lingerie BriefsCleo also welcomes an exciting … Read More


By ELLEN LEWIS

I am hard pressed to admit that I only recently got on the Royce bandwagon. Royce is a family owned British brand who has specialized in the design and development of wire free bras since their inception in 1991.  I knew this, but what I didn’t quite get was how much the company’s DNA resonated with me, personally and professionally.

Designed specifically for women with a smaller frame, the adjustable racerback offers excellent comfort and support during exercise. The removable foam pads in the cups offer great shape but can easily be removed, leaving a pocket to hold a prosthesis if required. Racerback styles are great for smaller bust sizes as they anchor the bra closer to the body for support. The Flex Fit’s adjustable racerback will give you all the support but with added comfort.

As a teenager in the 1960’s, Phys … Read More


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