By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More
Wacoal is introducing its newest collection: Back Appeal. This innovative back and side smoothing collection features two styles: an underwire bra and wire free bra. Each style features a unique smoothing fabric in the band – concealed by delicate dot jacquard lace – to minimize bulges while providing incredible lift and support. The result is stunning!
Back Appeal Underwire features a hidden sling in the cups for added support. … Read More
No one creates beautiful & comfortable quite like Simone Perele. Their new core collection, Confiance, does it all: everyday-chic, curve-hugging, comfortable and flawless under every outfit.
Nothing says relaxed chic like a pretty French wireless bralette. This flattering Confiance Bralette (below) is as pretty as it is comfortable, with thoughtful details at every touchpoint: adjustable racerback straps, soft mesh, lace trim, a back closure and removable padded cups.
Confiance … Read More
By HELEN MASTERS
After what has felt like a slow start here in London, the Great British Summer is finally upon us – and in the chaotic times we are living in, boy do we need it!
As with many other aspects of life, Brits have their own unique take on summer, so I felt it only right to share some great British summer traditions (some stylish – some less … Read More
Life is serious—lingerie should be fun! Hanky Panky’s Signature Lace gets a playful refresh in super summery hues Fiji Blue and Tangelo.
Hanky Panky’s most popular top, the Classic Camisole is great for layering or on its own! Made with their signature lightweight stretch lace and available in 28 fabulous colors! There are matching bottoms galore from the Original Rise Thong to Briefs and everything in between in all sizes … Read More
By HOLLY JACKSON
I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both … Read More
If you are looking for light coverage with a modern aesthetic, On Gossamer’s Sheer Bliss demi spacer bra is the perfect t-shirt solution. Breathable and soft as butter, it feels as if there is nothing there. Engineered mesh wings and spacer cup technology insure smooth comfort. Fully adjustable convertible back straps provide style versatility. Wear this bra from day into evening without compromising the excellent support. It’s a Lingerie essential … Read More