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By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH Read More


Wacoal Red Carpet Strapless Shaping Bodysuit featured on Lingerie BriefsAlready love the best-selling Red Carpet Strapless Bra? Wacoal’s new spring essential combines the five-star style with a shaping bodysuit. The Red Carpet Strapless Shaping Bodysuit gives you a sleek and beautiful silhouette with a power mesh lining for added control. Silicone along the neckline and body holds the piece in place so you are able to go about your day and night without worry. Removable straps also allow you … Read More


Panache's new Jasmine’s paisley floral Collection featured on Lingerie BriefsPanache is excited to share several new, gorgeous spring bras for April that you might not be able to live without! Our latest print obsession is Jasmine’s paisley floral print (above). This stretch lace top cup balconnet offers amazing support up to a K cup and coordinates with Spring season’s Ana & Ardour in hues of bluebell and blossom. This is the balconnet, plunge, and molded cup trio you’ve … Read More


Empreinte's New Kate Collection in pastels as featured on Lingerie BriefsPastel colours will intoxicate summer 2019 and reconnect us to the essentials. Soothing and gentle colours remind us of the brightness of dawn on a summer day.

With a delicate but tonic inspiration, Empreinte’s Kate works her charm with fresh simplicity. An essential theme with embroidered tulle, decorated with leafy, natural graphics.Empreinte's New Kate Collection in Strawberry as featured on Lingerie BriefsThe all-over embroidery that is both light and dense covers the cups, providing the translucence that underlies this … Read More


By ELLEN LEWIS

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts.  This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”.  Exposure is about education, not suppression. It is … Read More


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