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I’ve been waiting several months to discuss the new bralette collection from Yummie that I saw in Paris in January.  Asked to keep it undercover until the launch this week, of course, I complied.   Now as the first two styles, Audrey and Mallory deliver to retailers with great expectations; I can tell this brand story.  Once again this contemporary company takes a step forward as it expands beyond … Read More


Is Crotchless Crazy?

By Kim Caldwell

Listen, I’ve worked with some sexy lingerie before. In fact, when I worked with La Perla, their Black Label and Marvel lines were high on sex appeal and low on coverage. There were even accessories like lacey eye masks, silver devil horns, leather whips. And as a New York City resident since the age of 18, I’ve seen a few things, OK? But when it came to … Read More


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The April 2014 issue of InStyle Magazine featured a story on Lingerie Trends: Black and White and LOU’s gorgeous, new collection called Petillante was a main attraction! Petillante’s tulip shape full cup bra provides a beautifully round silhouette while positioning the bust forward with the perfect amount of support. A hint of transparency along the top of the bra, as well as the bikini, adds a bit of fun and … Read More


A Summer Affair

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Whenever I think of the Eberjey brand, for some reason I think of Fire Island, where I used to visit my friend Rebecca for week-ends of R & R.  There is something intrinsically soothing about this beach haven: no cars, sun bleached boardwalks and leisurely bike rides past clapboard cottages.  Even the deer standing unperturbed on the paths adds to the bucolic atmosphere.  Perhaps it’s the ocean air, endless sand … Read More


BELLEFLEUR_ColorLogo_RGBHello, my name is Lindsey Runyon, and I’m the owner of Bellefleur Lingerie Boutique in Seattle, WA. Working in a lingerie boutique was my first job when I was just 15 years old. The mother of my boyfriend at the time owned a store in Kirkland, WA (where I grew up) and asked if I wanted to work, and I said “why not?”. From my first day steaming silk nightgowns … Read More


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