By Estelle Puleston
The ‘our technology’ page of Lövane’s website begins by asking, “What if your hygienic protection was one of your most beautiful pieces of lingerie?”, and that’s exactly what I have been missing from the period underwear industry.
This product niche has been expanding at a rapid pace lately, with new brands or collections launching seemingly all the time. In the overall history of lingerie … Read More
A new balconette has entered the chat just in time for spring wardrobing! b.tempt’d introduces the newest addition to their best-selling collection: Future Foundation.
Between square neck prairie tops and dresses with wide-cut necklines, a balconette bra is essential. The new Future Foundation Balconette Bra offers all the benefits you need and disappears under the styles you want. Its foam cups naturally lift, and the low profile disappears under square … Read More
Hanky Panky MellowLuxe collection bodysuit as featured on Lingerie Briefs
How would I define the NEW Hanky Panky MellowLuxe™ Collection launching as we speak? It is the embodiment of sexy simplicity and crossover comfort. The unique featherweight striped MicroModal jersey knit is created with a unique drop needle pattern. Imported from Austria, soft and sumptuous, this fabric is very forgiving moving effortlessly across the body. Ten easy pieces join the … Read More
The Mesh String Bikini and Mesh String Thong are a welcome addition to the On Gossamer signature sheer mesh panty collection. Designed in the same soft Italian mesh they take underwear to another level of lightness. Trimmed with delicate silver rings and a smooth flat elastic, these panties skim the body so lightly it feels a if you are wearing nothing at all. These low-rise shapes are available in black … Read More
The Fantasie Fusion Full Cup Side Support Bra is a seriously superlative bra. Seriously soft, seriously supportive, and seriously stunning this style has been earning serious sales results for lingerie fit stores globally. Designed with a combination of a contemporary stripped jacquard and lightweight microfiber, this the Fusion Full Cup bra delivers a supple hand-feel and smooth rounded shape. But it is the expert Fantasie engineering that ensures lift, projection, … Read More
Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an … Read More
Wedding season has arrived! Whether you are the bride, bridesmaid, or guest at an upcoming wedding, it is time to shop for that extra special lingerie. Wacoal offers the perfect styles so you can feel stunning and supported for every moment. Wear (or gift!) the top white styles below for an elevated look this wedding season.
Side Note Underwire Bra: This bra features luxe satin and embroidery details that … Read More