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Wacoal Perfect Primer full figure underwire bra in cloud blue featured on Lingerie BriefsNow that daylight saving time is here and spring is just a few days away, it’s the perfect time to add some color to your lingerie drawer. From cloud blue to arctic ice to titan, we are loving shades of blue. Luckily, Wacoal’s new arrivals feature their best-selling styles in the color of the moment.

The Perfect Primer Underwire Bra (shown above) is designed for ultimate comfort. Available in Cloud … Read More


By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More


Maison Lejaby Miss Top Collection as featured on Lingerie Briefs

Maison Lejaby launches two stunning spring Collections this season: Nufit Garden and Miss Top. Nufit Garden is a stunning assortment of printed intimates and sleepwear. Merchandised with the new Miss Top lace bras and panties, this is a floral lingerie bouquet enhanced with a dollop of sunshine.

For Spring 22, the bestselling Nufit Garden group is comprised of nine styles revitalized with a fresh new floral pattern. Two bra … Read More


By BECKY YEE

curveny burlesque

Curve-New York which returned to the Javits Center in February, brought in some new innovations and ways to tease the buyers with new items from their collection at the burlesque salon.  We caught up with Samantha Rose, the mastermind behind bringing more interactive highly shareable moments to tease the social media crowd with the excitement of curve. It should be noted that this showcase was originally scheduled … Read More


Montelle new Blushing Collection - Bust Support Babydoll Chemise featured on Lingerie Briefs

Springtime is all about rejuvenation and the perfect time for Montelle Intimates to introduce their feminine and sweet Blushing Collection. Simple silhouettes are elevated thanks to its Blush and Rose Clay 2-toned color contrast and intricate floral lace detailing. Elegant and seductive, this new assemblage cultivates a beautiful sense of timeless romance.

Montelle new Blushing Collection - Mystique Lace Bra featured on Lingerie BriefsHigh Apex, Mystique Lace Bra (#9474)
Montelle new Blushing Collection - Muse Full Cup Lace Bra featured on Lingerie BriefsMuse Full Cup Lace Bra up to an H Cup (#9475)Read More


By ESTELLE PULESTON

Kaliopi Eleni Silk Nightwear Collection as featured on Lingerie Briefs

I don’t recall how I first came across the eponymously-named Kaliopi Eleni, an independent Australian brand whose prices run from $60-$415 (excluding accessories).

Kaliopi Eleni Silk Nightwear Collection as featured on Lingerie Briefs

However, I definitely remember the first piece I saw: a short robe in pastel-toned printed silk, with the most beautiful of florals stretching up from the hemline. Hovering above them, off to the side on one shoulder, was a solitary hummingbird, a whimsical … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More


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