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Maison Lejaby Nufit Garden Collection as featured on Lingerie BriefsSunflower and Nufit Garden

This season Maison Lejaby embarks on a powerful journey of feminine self-discovery with a robust field of new, rejuvenated, and timeless lingerie collections.  Saturated in a range of twenty-two joyful colors these groups celebrate the brand’s optimistic and uplifting  attitude. Invoking Lejaby’s belief that lingerie must be simultaneously “demanding and delicate” each style is designed to insure comfort, creativity, sensuality, and support.  In its quest to … Read More


By ELLEN LEWIS

Cosabella Male Body Form Collection as Featured on Lingerie Briefs

Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over … Read More


By ELLEN LEWIS

When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always … Read More


Lise Charmel L’Amour en Liberté Collection as featured on Lingerie Briefs

In an explosion of pink, lilac and red on a black background, Lise Charmel introduces the L’Amour en Liberté collection this month. This delivery is a celebration of femininity encapsulated in a garden of floral inspired lingerie. This 19-piece collection is anchored by 5 sleepwear styles (XS-XXL) printed with a profusion of springtime foliage and white dots on a sensual viscose fabric. Seven bra shapes (32-40, A-F) coordinated with 6 … Read More


Photographed By BECKY YEE

Photography of Red Lingerie for the Chinese New Year by Becky Yee as featured on Lingerie Briefs

In just a few weeks 1/6 of the world’s population will celebrate Chinese New Year. The annual holiday kicks off this year on Feb 1. Everyday activities are paused as the population begins several weeks of festivities.  The color red will be front, and center highlighted with gold as the Chinese people commence their annual jubilee, this time in honor of the tiger.

Photography of Red Lingerie for the Chinese New Year by Becky Yee as featured on Lingerie Briefs

Red is a … Read More


Shadowline gorgeous Peignoir Set in Perifrost featured on Lingerie BriefsPastels are typically considered as soft, delicate shades of color. Shadowline amps up pastel hues a notch to create richer, more saturated tones in several of their patented Satintrique® and Opacitrique® Nylon Tricot collections. It’s important to note that these signature fabrics are known for their opacity. In fact, they are lauded as the most opaque nylon tricot in the industry and interestingly, the color saturation adds opacity. Seafoam and … Read More


By ESTELLE PULESTON

Understatement Lingerie Marilyn Ruffle set as featured on Lingerie Briefs

Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.

Understatement Lingerie bralettes and briefs as featured on Lingerie Briefs

Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. … Read More


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