Sustainability

By ESTELLE PULESTON

Peachaus Lingerie from the UK as featured on Lingerie Briefs

Peachaus is an ethical and sustainable brand launched in 2022 in the UK, which focuses on lingerie, sleep and athleisure-wear infused with a free-spirited Australia attitude.

Peachaus Lingerie from the UK as featured on Lingerie Briefs

It was founded by Gillian Ridley Whittle. After decades of experience in the fashion industry, including roles that involved buying lingerie for major retailers in the UK and Australia, she created Peachaus as a rebellion against the destruction, inequality and conformist … Read More


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By ESTELLE PULESTON

A family business now in its second generation with Johanna Kölling at the helm, Yellamaris is a German sleepwear and loungewear brand that stands for timeless style, crafted to last and made with respect for people and the planet.

Yellamaris, German sleepwear, loungewear and robes as featured on Lingerie BriefsThink classic woven or jersey pajama sets, simple sleep shirts, comfy nightdresses, and cozy housecoats and bathrobes, all fabricated from premium-quality, natural fiber-based fabrics including organic cotton, merino … Read More


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William Shakespeare asked, “What’s in a Name. . .?”  The Forever Group  posed the same question and have changed their name from Forever New to Forever & Ever. Why? Because ‘Forever & Ever’ better reflects their brand promise that if you use their washes, your clothes will be super soft and last longer. Their products not only focus on lingerie and swim washes but are perfect for all your … Read More


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By ESTELLE PULESTON

Brook There Sustainable Lingerie as featured on Lingerie Briefs

Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.

Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.

Brook There Sustainable Lingerie as featured on Lingerie BriefsThe … Read More


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By ESTELLE PULESTON

Anekdot lingerie from Berlin Germany made as slow fashion for sustainability as featured on Lingerie BriefsHailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.

Anekdot lingerie from Berlin Germany made as slow fashion for sustainability as featured on Lingerie BriefsThe Anekdot collection includes wirefree … Read More


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By ESTELLE PULESTON

Savara Intimates as featured on Lingerie BriefsWith a name that means “glowing from within” in Sanskrit, Savara Intimates is a wirefree lingerie and swimwear brand from the Netherlands that aims to uplift and empower women through its uncompromising comfort, problem-solving fit and body-positive ethos, all while being an ethical and environmentally-conscious company.

Savara Intimates as featured on Lingerie BriefsThe brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … Read More


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By ESTELLE PULESTON

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsBritish lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsGrowing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More


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