By ELLEN LEWIS
“What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded mesh and signature Italian lace. … Read More
Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an easy feat. Bras are complex … Read More
Natori has launched their acclaimed Feathers Contour Bra in Full Figure sizes. This is manna to my ears as we, members of the fuller bust society, have lamented for years our inability to partake in the combined comfort and charisma of the long-time proclaimed top selling bra in the USA. The Feathers retail phenomenon paved the way for this size expansion. The original design of a sexy, seamless plunge t-shirt bra detailed with Natori’s … Read More
Lace, the language of lingerie, in the hands of the renown Natori brand brings the Fall 2021 season to new heights of intimate design. This season Natori curates an entire gallery of lacey bras and panties. Two new collections, Embolden and Memoir, as well as the iconic Feathers style in new colors, make their debut.
The Embolden contour underwire shape elevates the everyday t-shirt bra to a modern fashion statement by combining a plush 3D … Read More
Sometime in the mid 1990’s, I was foraging through a music store across the street from the Sorbonne in Paris, looking for old Tina Turner CD’s (yes, CD’s) when one of the guys working there introduced me to the formidable talent of Millie Jackson. The moment I heard her belt out the passionate anthem, “Keep the Home Fire Burning”, I was struck by her powerful call to action. The scalding lyrics were a feminine … Read More
Natori lights up the season with an assortment of elegant, luxurious, and sensual intimates perfect for holiday dressing. Bestselling collections are highlighted in dynamic colors as well as Natori’s signature black. Already comfort proven, these bras and panties are party pretty, festive wardrobe additions worthy of any every day as well as everywhere status.
Pictured above: The Liquid Full Figure Contour bra. Silky smooth, sleek, and sophisticated, these styles are designed with a subtle shine … Read More
It’s an old adage: “Success Begets Success” but in the case of Natori Lingerie, it is 100% accurate. Based on the stellar performance of the Side Effect Side Support Contour Bra as well as the beloved Pure Luxe and signature Feathers Collections, Natori will increase the presence of each group expanding its fuller cup reach in women’s wardrobes.
A new Side Effect Side Support unlined wireless and an unlined underwire will expand Natori’s full … Read More
