By ELLEN LEWIS

If you’ve ever watched Shark Tank, where savvy entrepreneurs pitch their products to financial professionals dreaming of investment in their nascent companies, you will love the Curve Pitch Off event, airing at 6 PM EST, Tuesday 11/17 on Curve Connect.

10 judges (me included) will review 8 brand presentations to determine the Best New Designer and awards will be made. Sorry, no millionaire investments on the horizon, … Read More


By ELLEN LEWIS

PJ Salvage Flannel Cool Beans Pajamas as featured on Lingerie Briefs

Going somewhere? Possibly but highly doubtful in this new world order. Today, home is not only where the heart is. Its also where we are cocooning while we wait for Covid’s impact on our lives to dissipate . Comfort is foremost. Easy wardrobes that segue effortlessly from bed to computer, even to the grocery store are our ‘fashion priorities”

Pj Salvage Flannel Wild at Heart Pajamas as featured on Lingerie Briefs

PJ Salvage staked a claim in the 24/7 … Read More


By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche … Read More


Celebrate with Hanky Panky

By ELLEN LEWIS

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

The world is pivoting, change is in the air and the holidays are coming. Time to celebrate probabilities, possibilities, and positivity. No one does that quite like Hanky Panky and their never-ending fiesta (I am in Mexico) of color.

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

I always enjoy highlighting Hanky Panky’s prints, how they flow and interface so expertly, a merchandiser’s dream. But this season it’s the mélange of playful packaging that … Read More


By ELLEN LEWIS

Transgender Woman Winn Austin models her new Ms A London Lingerie brand

This post is particularly prescient in these turbulent times, mainly because despite the obstacles, it reveals a modicum of progress in a sensitive LGBTQ niche. It regognizes the first ever effort to create solutions-based lingerie sized specifically for transgender women and all who identify as female.

Transgender Woman Winn Austin models her new Ms A London Lingerie brand

Originally due to launch in March 2020, the Ms A London brand, conceived by longtime friends Winn Austin and Bok Goodall, … Read More


By ASI EFROS

Legoplast packaging for a green and sustainable future

The resounding success of the Italian packaging company Legoplast hasn’t come as a surprise. In the demanding global market, it takes a very special team of dedicated professionals, unmatched creativity, cutting-edge technology, and the latest trends in material science to thrive. 

“Customers around the world trust our packaging with the delicate task of protecting and promoting their products,” said Federica Mazzon, Sales Executive, Legoplast, during our Read More


By ELLEN LEWIS

Cosabella Sweetie bralette as featured on Lingerie Briefs

I’ve spoken to loads of specialty stores during this Covid catastrophe. We’ve chatted (and still are) about the enormous efforts made within the Lingerie community to stay connected, relevant, above water and appreciated. We’ve discussed finances, vendor relations, customer succor, lessons learned, lessons discarded, fears, hopes, expectations. The conversation continues daily. There were many hero brands identified, each with their own story of support, each worthy of … Read More


1 102 103 104 105 106 623 Page 104 of 623