By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More


By ALISON CONNOLLY

Icone Lingerie as featured on Lingerie Briefs

Lingerie does not need to be flashy or impractical to be sexy; it can be an everyday indulgence that works with your active lifestyle.  French lingerie brand Icone has recognized this from the beginning, with designs that fit into the sexy, yet practical category perfectly.  In fact, the Icone brand was created in 2014 by Marion Toccacieli with the intention of “making lingerie accessible to all”.  This … Read More


By ELLEN LEWIS

Skarlett Blue Siren Bra as featured on Lingerie BriefsSiren

I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More


The Great British Summer

By HELEN MASTERS

Great British Summer by Helen Masters on Lingerie Briefs

After what has felt like a slow start here in London, the Great British Summer is finally upon us – and in the chaotic times we are living in, boy do we need it!

As with many other aspects of life, Brits have their own unique take on summer, so I felt it only right to share some great British summer traditions (some stylish – some less … Read More


By HOLLY JACKSON

Prima Donna Every Woman Collection as featured on Lingerie Briefs

I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both … Read More


By ELLEN LEWIS

Va Bien Bridal Lingerie as featured on Lingerie Briefs

As I culled together this portfolio of lingerie bridal images, I started a search for fine art icons that were inspired by wedding scenes. Paintings from masters such as Marc Chagall, Edmund Blair Leighton, Grace Hartigan and Frank Salisbury beckoned.  The history of art  has long been inspired by brides and that was my intent as I prepared to integrate them into this blog. The concept of … Read More


1 116 117 118 119 120 612 Page 118 of 612