By ESTELLE PULESTON
Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe … Read More
By ESTELLE PULESTON
Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.
Mollie’s … Read More
What’s your fall vibe? Panache Clara olive, Piper longline, or new core Asher balconnet? Honestly, you need them all!
Panache’s Clara presents a daring olive and black color combo this season. Paired with a sexy high-waist brief, Clara because this season’s fashion go-to. Caution: may cause extreme confidence!
And, the favorite longline from Cleo returns in the perfect, royal purple hue that’s fit for a queen. The Piper midi balconnet… Read More
In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to … Read More
Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business. This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and … Read More