By HOLLY JACKSON

The Truth is in The Numbers!

fit Fully Yours Serena Bra and panty on Lingerie Briefs

About a year ago, I started hearing about a little known lingerie company that was making waves in small boutiques: Fit Fully Yours. Boutique owners would bring it in on a recommendation from someone else and almost immediately sell out. They would then re-order and find that the struggle was keeping up with demand rather than selling bras. When Fit Read More


By ELLEN LEWIS

The Commando Bride™ bride on Lingerie Briefs

The minute I saw the new Commando™ bridal underwear collection, I knew it was a winner. The design direction, in tandem with the brand’s quest for modernity is right in line with the evolution in the bridal lingerie industry: simplicity over frou frou. These pieces are fun shower and bridesmaid gifts, particularly for a woman who enjoys tongue and cheek fashion. As owner Kerry O’Brian has … Read More


By ELLEN LEWIS

Pool at Ventanas de Cabo in Cabo San Lucas by Ellen Lewis on Lingerie Briefs

Sustainability: what does it really mean?

I took this photograph in the pool at the Clubhouse where I live in Cabo San Lucas. I’ve looked at this scene multiple times, but never appreciated the message it relays. The earth is blessed with water and sunlight, a rare gift in a universe of endless space where, so far, we have not found additional life. We must make critical … Read More


By ALISON CONNOLLY

Superbe Paris lingerie in The Gallery on Lingerie Briefs

I never met a sparkle I didn’t like.  In fact, when I attended the Salon International de la Lingerie with Ellen (January 2018), I was frequently adding animated sparkle effects to many of the Instagram Stories I was posting, simply because on social media more is more.  One of the brands I discovered in Paris that takes the same approach when it comes to its … Read More


By ELLEN LEWISimage from Creative Juice blog found on Pinterest

Some years ago, when my daughter was a teenager, she went downtown to the East Village with her best friend and unbeknownst to me, got a tattoo. She had every intention of keeping this a secret (it was on her back), but a little birdie called me and let the cat out of the bag. I freaked out and made my feelings known to my young design … Read More


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