Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More
By TINA WILSON
I believe by the turn of this century there will no longer be categories of clothing, no sportswear, no intimates, no outerwear, we will have 7 articles of clothing, period …I will be dust by then and it’s probably just as well but in the meantime I will happily prepare for the inevitable and so should any forward thinking designer or retailer of apparel.
hy•brid (ˈhaɪ brɪd) … Read More
No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts … Read More
The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More
Meghan Murray Cox, the Senior Buyers & New Business Development Manager for CURVE shares a glimpse into her busy world with Deedee. Her many hats include assisting both buyers attending Curve lingerie trade shows as well as exhibitors who showcase their lingerie brands in the global hub. Megan talks about why trade shows are here to stay due to the importance of personal interaction between vendors and the buyer’s desire … Read More
Recently, I finished listening to the American Biography, Hidden Figures. It is the story of three brilliant African-American women whose work at NASA served as the brains behind one of the greatest accomplishments in American History: the launch of John Glenn into space. Many of you may have seen the movie, which was extremely well done. But, the book delves far deeper into the lives of these women, the enormous … Read More
For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck … Read More