By ELLEN LEWIS
I’ve been debating about writing this blog about Juana de Arco for a while now. I know that many of our readers look to us to see what’s happening in the market, specifically intimate apparel. So highlighting an artisan brand that encompasses a woman’s entire lifestyle in which lingerie is part, but not necessarily the primary piece of their story could be perceived as counter intuitive. I … Read More
By ELLEN LEWIS
Some years ago, while working for an international company who was considered expert in the design and development of casual sleep and loungewear, I was asked by the owner to research the potential of entering the bra business. Why? Because at the time we functioned as a sourcing arm for Victoria Secret’s robe and PJ categories. In fact, overseeing this process was my primary responsibility. My boss … Read More
Today, we are very pleased to introduce our first ever e-commerce venture: an exclusive offer of illustrated Holiday cards by our incredibly talented teammate, Tina Wilson. Many of you are familiar with Tina’s bi-weekly blogs on Lingerie Briefs in which she uses her artistic acumen to sketch her insight into the world of Intimate Apparel. Long respected for her Lingerie designs, Tina’s grasp on the cultural trends that drive the … Read More
by DEEDEE CROSLAND
I recently enjoyed a lively chat with Natalie Marshall about her brand KIP SLEEPWEAR. Natalie shares her fascinating journey of designing and manufacturing high quality, chic pajamas that are traditional in style with a youthful twist. As a young girl she recalls the excitement of receiving exquisite pajamas as gifts from relatives in Britain, which she cherished, but as an adult had difficulty finding locally. KIP … Read More
By HOLLY JACKSON
When you work in the lingerie industry, it’s easy to take high quality bras that fit perfectly for granted. We’re all surrounded by the latest and the greatest bra inventions, which means that we tend to forget what great lingerie can do for someone’s confidence and figure. My last two weeks have been full of discoveries regarding Prima Donna and Marie Jo – and how their bras … Read More
By ELLEN LEWIS
At an earlier phase of my career, embedded in the department store retail world, Christmas never appeared before Black Friday. The visual holiday transformation showcased the following day was magical; a plethora of decorations that announced the start of a frenetic selling period. Fun as it was to witness the “hot items” of the season, it was the crazy “stuff” people bought that never ceased to amaze … Read More
By ALISON CONNOLLY
Prepare yourself to be dazzled, because the Holiday 2017 Skivvies collection from For Love & Lemons is out, and every detail is spectacular. The collaborative efforts between the designers, the stylists, the photographer (and so forth) has resulted in a campaign that is pure eye candy. It’s not your cliché red & green holiday colors, but just as rich as something you would expect this time of … Read More