by ASI EFROSBraXière is a development company that redefines how women’s underwear is created. In the last 100 years, basic lingerie designs have remained unchanged, especially in the areas related to women’s health.BraXiere a French lingerie brand - featured on Lingerie BriefsBraXiere fills the gap by providing women with an excellent wire-free, two-part hybrid bra that is multifunctional, comfortable, beautiful and well-fitting. The collection is designed in France and manufactured in a small workshop near Saint-Etienne with careful attention to every detail. 

Macha Brizay, a creator behind the innovative and inclusive label, has worked with more than 50 lingerie brands and amassed impressive technical knowledge.Read More


ANAONO mastectomy lingerie as featured on Lingerie Briefs

Breast Cancer. Not a pretty picture. Too many women must navigate this apocalyptic landscape.  Besides the obvious body siege, breast cancer surgery and all its ramifications are so overwhelming that entire businesses are focused on supporting the cause. I have seen and listened to many, some powerful, others questionable. There are great brands dealing with mastectomy products and education. I have the utmost respect for those. I have remained removed from telling these lingerie stories because, frankly, I am one of the fortunate, but not my partner Shirley or so many other friends and family members.… Read More


Sofia Luzon Swedish Luxury Sustainable Lingerie as featured on Lingerie Briefs

One of my very favorite bras in my lingerie drawer is a wraparound-style piece by Sofía Luzón. It manages to be simultaneously ultra-delicate looking and well-enough made that it’s still in perfect condition after years of use. In other words, it’s an excellent example of true luxury and craftsmanship.

Sofia Luzon Swedish Luxury Sustainable Lingerie as featured on Lingerie Briefs

Sofía Luzón launched her eponymous brand in late 2017, and personally makes every piece that leaves her studio. She studied both Art History and patternmaking for lingerie and corsetry, and combines those passions into elegant designs that are inspired by art and literature, including ancient myths and legends.… Read More

This month Skarlett Blue debuts the Reign collection, lounge inspired intimates that one might define as a Freestyle Bra and panty selection. As the lingerie market evolves and comfort commands design, the Reign bra stands out as a hybrid choice between a bralette and underwire construction. This bra has many features that ensure easy support, lift and projection including a hidden underwire, wide bottom band, lined center gore, adjustable straps, and darted cups. Engineered with a super soft, malleable, modal spandex, the bra and 3 matching panty shapes are light, supple, and very flexible.… Read More

By ELLEN LEWISCasual Moments by Claudel robes and bedjackets as featured on Lingerie Briefs

Like I said in Monday’s Spring 22 Market review, live discovery was once again paramount at the Curve NY Lingerie show. Maybe it was the open-air venue. Maybe it was the people. Maybe it was the product. No matter. I found some interesting gems. One of them was Claudel, which to be perfectly honest, I would probably have missed in the more structured Javits Center set-up. Of course, it helped that my very good friend Pat Larkin, who reps the line in the USA, was sitting in the booth sipping a glass of wine.… Read More


Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, there were brands and stores who opted not to show live.… Read More


Gender Free Lingerie from Cantiq Los Angeles Livi thong as Featured on Lingerie Briefs

I was damn lucky. Lucky to have moved to NYC (too young to vote) at a time when it was fascinating, really scary, and bizarre. I was damn lucky to meet and often become close with people who initially freaked me out…. there was no comfort zone, and it was exhilarating. This was the 80’s, a time when the LBQGT community was more threatened and yet somehow more embraced than now. Doesn’t make sense really but if you were around in the 80’s there was solidarity in the every night-night clubbing, in the glamour of dressing up, and the lack of cash to do any of it… between gay and straight.… Read More

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