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Asi Efros

BY ASI EFROSMs Pomelo CEO on building a Lingerie Business - featured on Lingerie Briefs

In our first “Intimate Talks” interview – How To Start Your Lingerie Business, Ilona Shariga outlined the main pillars of a successful lingerie startup. I’m excited to share with you our second conversation where she focuses on the nitty-gritty of the process.

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Being a founder and CEO of the lingerie brand Ms Pomelo, which specializes in plus sizes, Ilona shares her own experiences and provides invaluable insights from the vantage … Read More


BY ASI EFROSCarol Coelho’s wedding attire featured on Lingerie BriefsJust as a wedding is a culmination of the love affair between two people, the new bridal collection, Victoria, is a pinnacle of Carol Coelho’s wedding-attire mastery. Carol Coelho’s wedding back cut-out lace gown featured on Lingerie BriefsThe collection was inspired by the Victorian era, which celebrated the romantic escapism and beauty of the female form in juxtaposition to the redundancy and mechanical nature of the industrial revolution.Carol Coelho’s wedding Victorian inspirations featured on Lingerie BriefsIn this six-style bridal vignette, each piece gleams with the purity of the virgin … Read More


Asi Efros 'Intimate Talks' with Bra La Mode's Moira Nelson on Lingerie Briefs

By ASI EFROS

In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.

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During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra construction, she likened it to … Read More


By ASI EFROSTaurat Hossain, Photographer, The WonderLoft featured on Lingerie Briefs

Taurat Hossain, a brilliant millennial who has quickly risen to become New York’s sought-after editorial fashion photographer, shares the ups and downs of his journey.

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Originally from Queens NY, born to a single mother of four from Bangladesh, he was raised on the West Coast.

“I was always content with my life in Los Angeles. However, every time I visited New York, I was in love with the idea of my Read More


By ASI EFROSMs Pomelo plus-size lingerie brand - an interview on Lingerie BriefsIn this must-watch “Intimate Talks” interview, Ilona Shariga, a former banker and founder of the plus-size lingerie brand Ms Pomelo, explains the business side of lingerie. You will learn about the value proposition, target customer, Initial investment, financial runway, board of advisors, and investors.

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Currently, Ilona oversees the progress of Ms Pomelo, which is produced at her family’s factory. It is an experienced lingerie manufacturer based in the city of Liepaja, … Read More


By ASI EFROS

The Carol Coehlo Lingerie Collection as featured on Lingerie Briefs Carol Coelho – Fall 2022 Collection – Angkor Wat Group

Once you discover a brilliant lingerie designer and a master of its trade, you are bound to be mesmerized and bewitched by the infinite beauty. This is how it feels when following the creative path of Carol Coelho Intimates and witnessing every new collection.

The Carol Coehlo Lingerie Collection as featured on Lingerie BriefsCarol Coelho – Holidays 2022/23 Collection – Mind Game Group

The Fall and Holidays 2022-23 collection is abundant … Read More


By ASI EFROSRetrofutur Lingerie Show in Paris as featured on Lingerie Briefs

Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.

For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant laces. Bustling with the renewed Read More


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