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Asi Efros


Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton wearing Satin Sculpt Bra Top Read More

By ASI EFROSSoubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsI first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. Soubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsWhile watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life and her artistic pursuit. This Read More

by ASI EFROSJournelle collection and interview with Guido Campello on Lingerie Briefs

I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.

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Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions of the Italian lingerie craft. Read More


Movelle Lingerie for large cups as featured on Lingerie Briefs
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.

Movelle Lingerie for large cups as featured on Lingerie Briefs

Leia Longline Bra and Briefs

The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the women who wear her pieces. Read More

BY ASI EFROSThe Intimate Talks Series - Three Remarkable Luxury Lingerie Brands featured on Lingerie BriefsLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden. 

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Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These brands carry a powerful message … Read More


Spring 22 Fashion Trends as defined by Mint Moda and featured on Lingerie Briefs

For every creative human, the spark of imagination is as precious as a breath of air or a gulp of water. We are inspired by many aspects of our being via all our senses. Some of the strongest sources of inspiration for me have always been people, their creativity, and their uniqueness. Looking back at the passing year and remembering its brightest highlights, I extend my gratitude to the brilliant designers who Read More


Seamless technology image by Memoi as featured on Lingerie Briefs

As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.

Seamless technology image by Memoi as featured on Lingerie BriefsMe Moi

The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this … Read More

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