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dita von teese

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In the nascent days of my retail career, I had a brilliant mentor who guided me through my basic training. I credit much of my success as a merchant to his vision and expectations. One lesson that has never left me, particularly as I rose to management positions, is that excellence in merchandising depended on a combination of Picasso and Einstein. One needed vision as well as sterling analytical skills. Naturally divergent talents, this is … Read More


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No one does playful quite like Dita Von Teese. She knows how to make a statement.  Since that’s every bride’s mission, perhaps one could learn a thing or two from this lingerie diva.  Recently introduced to the incredible spirit of Dita’s new intimates collection (more about that later), I am positive that wedding joy was very much part of her vision with the winter white version seen here, her best selling Madame X collection.  … Read More


Curve NY A/W 2024: My Take

By ELLEN LEWISAubade at Curve NY featured on Lingerie Briefs

Without a doubt, the foundations business is a force at the Curve NY show.  It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.

Adding to this mix is the networking element, the extraordinary … Read More


Sexy is Subjective

By ELLEN LEWIS

Aubade sexy lingerie as featured for Holiday 2023 on Lingerie Briefs

This editorial was originally inspired by my love of the Justin Timberlake song, SexyBack. Then I realized that perhaps the words might prove “uncomfortable” to some readers or worse yet, passé. Would anyone get it? So, I moved on to the obvious, sexy lingerie is back on the fashion radar and, after all, it’s also the beginning of the Holiday season, so why not? I emailed multiple brands asking for an image … Read More


Curve NY: My Perspective

By ELLEN LEWISCurve New York lingerie - featured on Lingerie Briefs

A Brief summary of the Curve Ny show: ENERGY.  For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show.  The product mix was somewhat eclectic. Barbie … Read More


By ELLEN LEWIS

Dita von Teese as featured on Lingerie BriefsDita von Teese

Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction.  A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked hues, bright greens, yellow and … Read More


Photography by BECKY YEE

Gossard Lingerie photographed by Becky Yee as featured on Lingerie BriefsGossard Lingerie

In this month’s photo editorial, Becky takes her inspiration from Queen Bey, Sasha Fierce, diva-extraordinaire, Beyonce. Like Beyonce’s girl power anthem, these lingerie looks are catchy, bold, undeniably aggressive, making women feel unstoppable. Shot in NYC and  infused with the city’s indisputable energy, they are commanding canvasses that answer the query: Who Really Runs the World? Women do!

Hanky Panky panties and Peaceful People jacket photographed by Becky Yee as featured on Lingerie BriefsHanky Panky Lingerie

Aubade, Dita von Teese, Gossard Lingerie & Falke Stay-ups as photographed by Becky Yee for Lingerie BriefsAubade, Dita von Teese, Gossard Lingerie & Falke Read More


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