Katie Rogers original ballgown artwork on Lingerie Briefs

My first known encounter with Katie Roger’s artwork was at the Curve Lingerie show last February when I stopped by the Bedhead Pajamas booth to see what was new. I am always anxious to learn how Renee Claire (CEO and designer) has transformed a basic, luxury cotton pajama into a conversational icon. Her spring 2016 “Belle of the Ball” collection is a classic example of Renee’s intuitive eye for sophisticated … Read More


By ALI CUDBY

Women-Empowerment on Lingerie Briefs

The work to empower women comes in many forms, especially in the world of lingerie. For retailers, manufacturers, and everyone else, your success ultimately boils down to one thing.

You are only as good as your team.

And yet the nature of lingerie is that employees can be transient. Sometimes employees come on board and can’t handle the intimacy of lingerie – particularly in a retail store. … Read More


Fleur of England Allure Bodysuit on Lingerie Briefs

I was only 20 years old when my sister was married at the Carlyle Hotel in Manhattan, but the litany of details that earmarked the occasion absolutely drove me crazy at the time. The piѐce de resistance was when my mother asked me to pick up the monogrammed dinner mints the day before. Upon opening the box, two of them were smudged and I was commissioned to return to the … Read More


Fleur of England Allure on Lingerie Briefs

I was only 20 years old when my sister was married at the Carlyle Hotel in Manhattan, but the litany of details that earmarked the occasion absolutely drove me crazy at the time. The piѐce de resistance was when my mother asked me to pick up the monogrammed dinner mints the day before. Upon opening the box, two of them were smudged and I was commissioned to return to the … Read More


Way back in olden times when I was in high school, the art department put on an annual stage show followed by an exhibition of the students’ work in the gymnasium. One year, an entire wall was filled with fashion illustrations, so charismatic that the audience was stunned. The work was an elegant rendition of the female form, never deviating from the acknowledgement of a woman’s curves. The artist would … Read More


By KIMBERLY BERGER

Empreinte Swimwear on Lingerie BriefsEmpreinte

Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to … Read More


Saxx Underwear Co. on Lingerie Briefs

We are one month away from Father’s Day and even though I planned to post this blog closer to the mark, I am chomping at the bit to get this message out. I’ve been watching the men’s underwear market from a distance for several years now trying to figure out the best positioning for a commodity that has retail potential in a woman’s lingerie store; after all, most men’s clothes … Read More


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