tatu1

I’ve been doing some design prospecting lately, anxious to unearth new artists whose lingerie collections are worthy of note. The bounty has been good. One of the more interesting is Tatu Couture™ , made in the UK under the watchful eye of Luisa Sidoli, honors graduate of the famed “Contours” course at De Montfort University  After some time served in the studios of major established Intimate brands, Luisa launched the Tatu brand in 2012 with … Read More


VIP-cover

Fabric dictates design in the Intimate Apparel world. and because of its proximity to a woman’s skin, it requires innovation uniquely targeted for function and form.  Several days ago I attended the 3rd Interfiliѐre presentation in NYC. A fabric exposition dedicated to presenting piece goods to lingerie designers, it is an extension of the renowned trade shows in Paris,Hong Kong and Shanghai that Eurovet hosts semi-annually. This one was sponsored by Invista™, the international … Read More


ufcab

It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion Club; the premiere Intimate … Read More


By ALI CUDBY

womenpower.jan_.2012

As a parent, some of my most frustrating moments occurred around statements like these:

“My stomach is achy. I shouldn’t go to school.”

“I didn’t mean to be disrespectful.”

“Oh, I must have misunderstood. I thought you said I could .”

What’s frustrating about these comments is that they’re all open to interpretation. Impossible to confirm one way or the other.

Does my child, in fact, feel achy? Or is she trying … Read More


Untitled-1

If you live in New York and commute anywhere, you’ve seen the sign “Watch the Gap” on railways everywhere. Leave it to NYC to change the global underground slogan from its original moniker, born in the UK, “Mind the Gap”.  Perhaps it’s just American “speak”. After all, we are often admonished for our alien English, and New Yorkers have a dialect all their own. We should be thankful to our brethren across the pond for … Read More


Screenshot_2015-08-15-20-35-58

Sometimes when I watch surfers catch an apparently insurmountable wave and ride it all the way home, I think about how anything is possible if one perseveres. Here is a sport with a mega fan base, reserved for a specific lifestyle that requires extraordinary skill and yet, is ignored by many as a niche.  If you have ever lived anywhere near an ocean, as I have, you know what I mean. Still, even there, its … Read More


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Once and awhile you come across a brand that has your back. They identify market niches, justify them across consumer profiles and anoint product categories to position them for fashion relevance. Hanky Panky is a prime example. Ubiquitous proprietors of a very fluid underpinning business they have been on the forefront of seismic shifts in the panty category since their birth 35 years ago. They are acutely tuned into the customer’s perspective as trends evolve. … Read More


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