By ELLEN LEWIS
Last week I had an excellent chat with Lindsay Smith, the new North American Sales Manager for Mey Lingerie. Fresh from a two-week intensive on boarding process at the brand’s German headquarters, she is looking forward to working closely with stores. Her multi-faceted sales and marketing background has primed her well for serving the Mey vision: ‘The Total Look’. Lindsay’s career includes Ready-to-Wear and Lingerie companies, … Read More
Speaking of amplifying a key item essential, Leonisa’s best-selling Stay-in-Place Slip Short has gone viral on TikTok. Sinch its recent launch in their social media shop this brand bestseller has sold over 9000 units and is still trending strongly. A long standing Leonisa basic, this hi-waisted midthigh shaping short has been recognized by the press multiple times (Forbes, Elle, LA Times & more). Reaching 5-star status, customers respond to the … Read More
The esteemed Canadian lingerie brand, Fit Fully Yours, is recognized for its outstanding fit and extensive range of sizes, catering to women from C to K cup sizes. The elegant Ella Moulded Bra, now available in a fresh Dusk Blue shade, complements the existing Soft Beige hue in their latest collection. This incredibly soft, seamless underwire cup is adorned with beautiful embroidery at both the top and bottom, … Read More
By ESTELLE PULESTON
If you’re a fan of creative, late 2000s to early 2010s indie brand lingerie, Igor Pacemski is probably a designer you’ve seen the work of, even if you don’t know his name. He founded the edgy and avant-garde brand Yes Master in 2004. Today, he runs Noblesse Oblige, a size-inclusive lingerie label designed for the woman who enjoys wearing understated yet luxurious things on a daily … Read More
Customers Asked. Natori Responded. Three New Collections take centerstage this Spring in the Natori Lingerie coterie: Bliss Bare, Cloud Comfort and Love Lace.
The Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? … Read More
Fantasie Lingerie launches a rising star this Spring, the Demure Bra. Effortlessly feminine, this full cup style is the essence of the brand’s credo ‘Where Beauty Meets Support’. Developed to accommodate sizes 30-40, D-H cups, it is a technically astute answer to a larger busted woman’s demand for optimum lift and unparalleled comfort.
Inspired by the brand’s bestselling side support frame, this underwire molded non padded bra is engineered with … Read More
By ASI EFROS
“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.
Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?
A: Having friends in the Trans community, I have often … Read More