By HOLLY JACKSON

Hot Milk Maternity & Nursing lingerie as featured on Lingerie Briefs

I am one of those people who lives with a lot of anxiety about climate change, so I’m always thrilled to see more companies stepping up and finding ways to make quality lingerie that doesn’t harm the natural world around us. The latest is Hotmilk, whose ‘Elevate’ collection re-imagines their staples through a lens of higher environmental and ethical standards without sacrificing what has made the … Read More


By ELLEN LEWISChristine Evangelista of 'Half Naked' chats with Ellen Lewis of Lingerie Briefs

What underwear are you wearing right now?

That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.

Christine, who studied at FIT, is an actress and dancer who was … Read More


By ELLEN LEWIS

Skin Lingerie Gita Bralette as featured on Lingerie Briefs

It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a … Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the … Read More


By HOLLY JACKSON

Cake Maternity Swimwear with UPF 50+ B-E cups as featured on Lingerie Briefs

Swimwear season is almost here and everyone is ready to go outside and celebrate life getting slightly back to normal! Since pools were closed last summer, I suspect many customers are just getting around to replacing their swimsuits. Cake Lingerie’s release of the new Rosewater maternity swim collection is right on time for new mothers.

Cake Lingerie is known for high quality maternity bras and inclusive sizing, … Read More


By ASI EFROSHuit Lingerie as featured on Lingerie BriefsContinuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.

“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.

Huit Lingerie and swimwear as featured on Lingerie BriefsSwimwear Collection

Huit8 is a range Read More


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