Photographed by STEPHANIE HYNES
Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked Stephanie to create a photoshoot of bestselling, time-honored bras from some of our partner brands. Thank you … Read More
By ELLEN LEWIS
Skin and Pluto
I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews. It is never our intention to postulate.
But recently, in discussion with my partner Shirley and my social media … Read More
Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More
By ELLEN LEWIS
Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.
This is what Samantha Chang has done for our Lingerie Community. This week, she launched the Evolution Concept … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
Photographed by STEPHANIE HYNES
Commando
In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture … Read More
By ELLEN LEWIS
Simone Perele
I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, … Read More