By ELLEN LEWIS
I had another post planned for today, but it will have to wait. I am at our family vacation retreat on Schroon Lake in upstate NY. The house is going up for sale after 60 years of memories. There is nothing quite like October in the Adirondack Mountains. Usually at this time of year, the trees are ablaze with color, but for some reason (climate change?) they … Read More
I went to my friend Gale’s farm yesterday. I was in dire need of a “horse fix”. Leaving the greyed out light of my Connecticut apartment complex and the damp city streets, I was expecting the temperatures to be colder, but I didn’t care. I needed the comfort of space and the clarity of purpose that equine activity always delivers. But, as I drove inland, the real surprise was the … Read More
We are in the heart of summer now. July 4th surrenders us to hot languid days, off shore breezes and evening thunder storms. The best feeling is not to feel burdened at all: light clothes, whisper soft, airy, almost bare. I, who am in constant search for panties that perform without fanfare, and are feminine and delicate as if they are not really there, have found the perfect pair. … Read More
This Week’s Intimate Discovery: An Established Brand Takes Its Identity To A Whole New Level
The sure sign of an Intimate brand 
with intent is how it establishes its niche in the market. It has always been my opinion, that in Lingerie, maybe more than any category of women’s apparel, the fabric drives the product and consequently, defines the label. One material that has always been part of the … Read More
Photographed by STEPHANIE HYNES
Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked Stephanie to create a photoshoot of bestselling, time-honored bras from some of our partner brands. Thank you … Read More
By ELLEN LEWIS
Skin and Pluto
I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews. It is never our intention to postulate.
But recently, in discussion with my partner Shirley and my social media … Read More
Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More