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Shell Belle

By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


Holiday Wedding Gold

By ELLEN LEWIS

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I once attended a wedding during the holiday season hosted by the uber wealthy brother of a friend of mine. I was overwhelmed by the level of opulence and frankly a bit distraught at the no holds barred obvious expense: 27 piece orchestra, 12 full grown lit up fir trees surrounding the dance floor and so many white orchids enveloping the chapel and the dinner tables that … Read More


The Beauty Is In The Details

Shell Belle Couture

As I was explaining a few days ago, with intimates “it’s all about the details”.  Yes, technical prowess is critical for fit and function, but with Intimate Apparel, it’s the special touches that transform a style into a seductive and elegant art form.  Unlike outerwear, which gets visual support from accessories, shoes, jewelry, even cosmetics, undergarments are constrained by the very fact that they sit so close … Read More



Parisians are not well prepared for snowstorms.  The airport is closed down and the EuroRail was stopped for 2 hours for those en route from London.  The streets are still coated with an icy mush: plows and shovels probably don’t go with the French aesthetic.  This wintry weather is very auspicious. How coincidental that the major theme of this year’s Salon De Lingerie is “Ice Land”, the main message at … Read More


By Aimee Guthinger

Destination weddings have increasingly become more popular.  They offer a combination of wedding and vacation all wrapped in to a seminal event not just for the bridal party, but their guests as well. It is not unusual that lately I have been hearing from brides to be who are choosing romantic destinations to stage their events.  The idea evokes images of soft sandy beaches, picture perfect horizons … Read More


Intimate Honeymoon Desserts

By Aimee Guthinger

Temptations from your own custom lingerie dessert cart

It’s a matter of fact that Brides visiting my lingerie boutique on Cape Cod will often find themselves talking about their wedding plans.  As a former wedding planner, I think I’ll never lose my curiosity about the next big event!  So, when I found myself chatting with a bride earlier this summer about her menu, I was delighted to … Read More


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