By Estelle Puleston
The ‘our technology’ page of Lövane’s website begins by asking, “What if your hygienic protection was one of your most beautiful pieces of lingerie?”, and that’s exactly what I have been missing from the period underwear industry.
This product niche has been expanding at a rapid pace lately, with new brands or collections launching seemingly all the time. In the overall history of lingerie … Read More
By ESTELLE PULESTON
Parisian designer Ariane Delarue has always had a passion for delicate fabrics. From diaphanous silk chiffons to beautiful laces, it was their rarity in everyday clothing but their prominence in luxury and intimate apparel that drew her towards both haute couture and the lingerie industry.
After studying fashion design and then gaining experience at brands including Alexander McQueen and Etam, Delarue relocated to Barcelona which is where … Read More
By ESTELLE PULESTON
By now, you’ll have heard of loungerie, leisurée and athleisure, and of course you know about lingerie as outerwear (no one seems to have coined a cute nickname for that one yet). Maybe you’ve even come across some of the more niche crossover categories such as shapeletique and swimtimates. It seems like the lines between lingerie and other garment categories are becoming ever more blurred, and hybrid … Read More
By ESTELLE PULESTON
Launched in 2013, Karen Mabon’s eponymous label is the place to go for high-end pajamas with a playful vibe. Crafted from silk or premium cotton and decorated in the designer’s signature illustration style, this is sleepwear that will satisfy your grown-up self while also delighting your inner child.
A graduate of London’s Royal College of Art, Mabon says she has “always loved the eccentricity of high-end fashion, … Read More
By ESTELLE PULESTON
I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.
Czich describes herself as a “self-taught artist who turned into a … Read More
By ESTELLE PULESTON
“Pleasure is a necessity, not a luxury”. That’s the driving belief of Lucy Litwack, who was headhunted for the role of CEO at Coco de Mer in 2014, and later led a management buyout in 2017 to also become the company’s owner.
Coco de Mer has long been considered an iconic brand in this industry, and its Covent Garden boutique an iconic shopping destination, but Litwack … Read More
By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It … Read More