By ELLEN LEWIS
Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.
All of Evelyn & Bobbie’s bras are created with a FULLY Patented … Read More
By ELLEN LEWIS
The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.
When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More
By HOLLY JACKSON
The weather here on the Eastern Shore has been gorgeous, my puppy is turning one year old this month, and my first real autumn in nearly a decade has felt really celebratory. I love the ability to take long walks in the country with my dog, do my work out on my porch with a cup of coffee in the sunlight and actually wear flannel shirts un-ironically. … Read More
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By ELLEN LEWIS
Dita von Teese
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More
By ELLEN LEWIS
Skin and Pluto
I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews. It is never our intention to postulate.
But recently, in discussion with my partner Shirley and my social media … Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More