By ELLEN LEWIS
Today’s exposé is a testimony to the Fall 2019 style direction that was on display at the recent Salon International de la Lingerie, Eurovet’s premiere European Intimate Apparel show. This exposition was all about the brands, their products and the vision seeded at Interfilère last year. In 2018 we spoke of the emerging focus on the body “more as a subject and less as an object”. … Read More
You’ll turn heads this summer when making a splash in Freya’s latest, cup-sized collections in swim. Drift Away, Paint The Town Red & Macrame collections have a fun, nautical twist. Feel sexy, comfortable and supported in these great styles for Summer 2018!
Freya’s Drift Away in red and white striped piquet fabric says you’re ready for the beach with rope-inspired plait detail. Create your own sunshiny look with a … Read More
New for SS18 ~ The Freya Macrame swim collection in bright, beautiful cobalt makes a splash! The Macrame Cobalt Banded Halter Bikini Top offers a low plunging neckline for less coverage alongside great shape and support in cup sizes D-G. Macramé detailing adorns the neck ties and the Bikini Brief as well as the Bikini Rio Brief in Cobalt Blue are designed to sit perfectly on the hips for a … Read More
By HOLLY JACKSON
When I was a teenager, going bra shopping was torturous. I was a G cup by the time I was in high school, which meant that finding bras required a special (and frequently humiliating) trip to Nordstrom. I loved seeing all of the pretty options in the lingerie department, but that was never what I got. While I drooled over pretty laces and bows, my mother and … Read More
Based on the bestselling Willow collection, Freya’s new Harmonie Girl features a multi-colored floral design on a muted black base. Beautiful mermaid scalloped embroidery adorns the top cup of the Plunge Balcony frame while fuchsia pink bows and charm detail complete the look. Features a sweet low center front for a revealing neckline and plunge without push up. Balcony Bra sizes 28-38 B-H cup. Briefs XS-XL and Thong XS-XL.… Read More
Why go by the book when you can write your own rules? Style your look as the mood takes you with Freya Fancies – the colorful collection of lacy co-ordinates that are designed for mixing. Three brand new shapes are available for AW17: the underwire balcony k cup bra, the underwire padded half cup bra and a new thong bottom.
The underwire balcony k cup has a wider wire for … Read More
Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and … Read More