By ELLEN LEWIS
While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More
Freya Swimwear captures the colorful spirit of Spring 22 with the launch of their new Floral Haze bathing suit collection this month. Created in a contemporary print inspired by the flower power attitude that defined the late 60’s and 70’s, these silhouettes are playful nods to our craving for a more fun-loving lifestyle. Whether a woman seeks lift, more cleavage or less coverage, these two bikini tops provide the renown … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More
By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the … Read More
Due to coronavirus, Lingerie Briefs asks readers to support the following businesses. Many intimate apparel brick & mortar shops have had to close and now rely solely on their e-commerce shops. Thank you for your support! (Retailers – we invite you to be included, simply send an email to Ellen@LingerieBriefs.com with your on-line shop name, web address and a brief description plus a special offer if you have one! You … Read More
Transport yourself to paradise with Freya Swim’s Bali Bay, a contemporary print collection featuring a painted stripe pattern in all this season’s key colors. With a wide range of important top styles and coverage levels to choose from, we’ve ensured there’s something for everyone from on-trend high waists to barely-there Brazilian bottoms.
Bali Bay Soft Triangle Bikini Top (above), makes a statement with a stripe print in tropical … Read More
The Starlight Idol Moulded Bra by Freya in fashion color Hibiscus as well as Caramel feature smooth, seam-free cups and sexy embroidered dots at the wings and cradle. It’s based on Freya’s best-selling Idol shape but with new features and colors. Classic balcony styling provides you a beautiful natural rounded look and excellent support and shaping for larger breasts. Perfect for wearing under close fitting clothing. Finished with fully adjustable … Read More