By ELLEN LEWIS
Lisca
August kicked off with two important lingerie shows: Curve NY and Evolution. This season, I’m doing things a little differently. I’ll take you inside Curve this week, with Evolution coming next Friday. Quite simply, there were too many images to squeeze into one post!
I captured several hundred photographs at Curve, including an intriguing selection of swimwear from intimate apparel brands. Beyond the fit expertise inherent … Read More
By MOLLY JAYNE
As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.
Curve Montréal returns … Read More
By ELLEN LEWIS
Living in Mexico has kept me away from the New York May market for quite some time, but this year, family circumstances brought me back and, as it turns out, right where I love to be. For a seasoned merchant like me, attending the Wacoal-Europe and Wacoal-America Spring 2027 showcase for specialty store buyers felt less like business and more like a gift, a silver lining I … Read More
By MOLLY JAYNE
This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.
Set within SwimShow, the Capsule reflects the ongoing crossover … Read More
By ELLEN LEWIS
Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J
The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that … Read More
By ELLEN LEWIS
Pluto
Last week my husband and I booked a snorkeling excursion to the Cabo Pulmo National Marine Park, on the Baja Peninsula in Mexico. Donning a bathing suit, wetsuit, life vest, flippers and a face mask, I brooked the currents to peruse this 5000-year-old reef. If you have the Netflix marine screen saver, you know what I saw. It was mesmerizing.
Antigel
Thankfully, I was wearing … Read More
By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More