By ELLEN LEWIS
Swimwear and lingerie are symbiotic, particularly swimwear created by lingerie brands. The fit expertise and functional demands of both products are stringent and yet fashion defines the style’s success. This summer at Curve NY, swim was front and center with many key brands. This category has often informed lingerie design. The collections we saw embodied the 2024 intimate trends following suit (no pun intended) with the Curve … Read More
By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More
By ELLEN LEWIS
I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but … Read More
By ELLEN LEWIS
Dita von Teese
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More
By ESTELLE PULESTON
In the many years that I’ve been writing about lingerie, the availability, variety and general awareness of full bust options has massively expanded. And yet still no other region – and especially not the US – has quite managed to achieve what Poland has in this niche. Full-busted lingerie bloggers today know that this country is well ahead of the curve when it comes to, well, curves, … Read More
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More
By HOLLY JACKSON
I decided to lose weight last August when I read several articles about the increased risk of dying of COVID when one was obese. At that point I was a size 18. I’m now a little over halfway to my goal of a healthy BMI and a size 10. When I started losing weight I expected that buying clothing and lingerie would become much easier. I’ve found … Read More