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freya lingerie

By HOLLY JACKSON

Panache Core sports bra as featured on Lingerie BriefsPanache

A new year always represents a fresh start, but none more so than 2021. 2020 has been such a struggle for us all that everyone seems thrilled to have a chance to start again soon! Traditionally people start a new exercise routine in January but some of us have been keeping ourselves sane with exercise this entire year. I’m one of them, which has given me … Read More


By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel … Read More


By ELLEN LEWIS

Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsSkin

In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More


By ELLEN LEWIS

Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning … Read More


By TINA WILSON

Shock Absorber Sports Bra illustrated for Lingerie Briefs by Tina Wilson

New year, new beginnings…. or so I am hoping. Hope… that is a good way to start the year, and I have consulted my horoscope for glimmers of such hope.  Apparently, this is the year of choice for myself and my Scorpio comrades. Does that mean I get to choose a new president, please pretty please? Can I choose not to pay taxes? Can I choose the … Read More


By HOLLY JACKSON

Curvy Kate Rush Swim Collection on Lingerie BriefsCurvy Kate

The holidays are almost over, which can frequently feel like a mix of stress relief and sadness. Raise your hand if you haven’t pictured yourself away on a beach at some point over the past month — I’m willing to bet that many of us have. If you are lucky enough to be turning that dream into a reality sometime soon, there are some great … Read More


By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. … Read More


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