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shadowline

Shadowline vintage detail as featured on Etsy.com and seen on Lingerie BriefsSearching for sun bonnets for my granddaughters last week on Etsy.com, I happened across some Shadowline® vintage lingerie produced in the 1950’s through 70’s. I can actually remember my own grandmother (and my mom) wearing nightgowns like these. Flash forward 50 years and what seemed old is new again. These images struck a chord. The interest in vintage lingerie has always been relevant to many lingerie aficionados but lately, … Read More


By HOLLY JACKSONShadowline Lingerie heritage nightgowns for vintage lovers as featured on Lingerie BriefsShadowline peignoir sets - nightgowns and robesEvery year at Christmas, I think about my grandfather. He wasn’t really a gift guy. He bought discount stuff on Christmas Eve to save money and then wrapped everything in old newspapers instead of wrapping paper. He was practical and proud of it. The only exception was when it came to my grandmother. She collected dramatic hats and big bold prints, even when she had to make … Read More


By HOLLY JACKSON

Shadowline Lingerie heritage nightgowns for vintage lovers as featured on Lingerie Briefs

Every year at Christmas, I think about my grandfather. He wasn’t really a gift guy. He bought discount stuff on Christmas Eve to save money and then wrapped everything in old newspapers instead of wrapping paper. He was practical and proud of it. The only exception was when it came to my grandmother. She collected dramatic hats and big bold prints, even when she had to make … Read More


Dixie Belle Cotton Full Brief and Hipster with lace featured on Lingerie BriefsThe Dixie Belle® Panty collection (a sister brand to Shadowline) proves that more coverage can still feel feminine, flattering, and completely modern. Since 1946, Dixie Belle has earned a devoted following with its signature silky-smooth nylon tricot panties. Today, the beloved heritage brand continues to evolve with fresh silhouettes and soft 100% cotton fabrics, bringing a modern sensibility to the timeless comfort and feminine details women love.

Dixie Belle is … Read More


By ELLEN LEWIS

Gen Z dressing with Soleil bra as featured on Lingerie Briefs

Next week, February 1–3, Curve NY will host a special intimates installation at the Javits Center, curated by myself alongside three Gen Z women whose perspective is shaping the future of lingerie. This curated edit reflects what they would choose to integrate into their wardrobes if budget were no barrier. They also were directed to purchase a vintage lingerie piece selected purely for its power to inspire. … Read More


By ELLEN LEWIS

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J as featured on Lingerie Briefs

Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J

The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that … Read More


Dixie Belle® Scallop Trim Full Panty featured on Lingerie BriefsGranny panties are finally gaining the respect they deserve! These days you can confidently wear these full-coverage briefs without any shame. Women of all ages are choosing granny panties for their feel-good comfort and ample coverage. They are stylish, practical, and even quite sexy! The popularity of high-waisted, full-coverage underwear has been on the rise, while g-strings and thongs are becoming less favored.

The trend has certainly shifted away from … Read More


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