By ELLEN LEWIS
One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.
The sustainable pursuit is no … Read More
Ruminating for the past week or so about Kilo Brava’s Holiday 21 collection I’ve been trying to put my finger on its contemporary tempo. Several words come to mind that solidify the brand’s mission for this delivery: retro inspired, vintage style, pop colors, paisley prints, semi-sheer, eco-conscious, diverse, inclusive, size friendly, sexy, comfortable intimates that are personally empowering. Eight new groups are now showcased in Kilo Brava’s Spotlight this month: … Read More
By LINDA DYETT
I’m taking a long, hard look at Botticelli’s Birth of Venus (you know…the goddess of love standing on her half-shell). Or rather–I’m seeing her face, blown up and maneuvered over the knee and thigh of a pair of polyester-elastane stretch leggings, her golden tresses cascading down the other leg. This is but one example among the hundreds (no, make that thousands) of pairs of graphic, photo-printed stretch … Read More
Lightweight and airy, the new Eve series from Rosa Faia is a gorgeous addition. The feminine bras in the collection include an underwire as well as a soft cup wire-free that are not only beautiful, they offer breathability and an incredibly comfortable fit. Both styles include their patented, breathable DeltaPad moulded cups which provides perfect support.
Delicate, transparent tulle overlay with a graphic diamond pattern creates a fashionable, sexy look. … Read More
By BECKY YEE
Maison Close
There is no doubt that having a high-end beautiful photo goes a long way in differentiating your brand, connecting with your customer and making more sales. In fact 75% of online shoppers rely on photos to make their decision on a potential purchase.
But all photos are not created equally. There are photos that exemplify the brand’s story and there are photos that show what … Read More
This gorgeous Smart Rose neutral tone is now available for AW21 on two of Anita’s popular sports bras; the ISPO winning Extreme Control Plus Sports Bra and the Light & Firm Sports Bra!
The ISPO Award is the top seal of quality in the sports industry and Anita’s Extreme Control Plus (5567) was a recent winner! Designed and developed up to a K cup, this sports bra is very … Read More
By ESTELLE PULESTON
Maguy de Chadirac’s eponymous loungerie brand – in my opinion, one of the most exciting independent luxury labels to debut in this industry in the past few years – was launched almost by accident. A French designer based in the UK, in 2017 Maguy was working in haute couture between Paris and London when a lingerie boutique noticed her work, and asked her to create a small … Read More