
Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for … Read More



PrimaDonna has been making lingerie that gives the very best support to big breasts for 150 years now. A perfect fit is the cornerstone of every series, but throughout that time the fashion aspect has become increasingly important. Lingerie no longer only comes in white, black or skin colour. Now fashionable colours and trendy styles are customary. So our PrimaDonna designers not only know how to design a bra that … 


