By ELLEN LEWIS
Aubade
I returned recently from the Curve NY and Evolution Lingerie shows in NY, several hundred photos in hand. I go to these shows for the hunt. I am looking for a discovery, mining new products and posting pictures in this column. Showcasing styles are fine, but in a world held captive by social media, where multiple images are instantly revealed, it seems a bit superfluous to … Read More
By ELLEN LEWIS
Christine
In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.
Carole Coelho
I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More
By ELLEN LEWIS
The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux. Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced … Read More
By ELLEN LEWIS
Without a doubt, the foundations business is a force at the Curve NY show. It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.
Adding to this mix is … Read More
By ELLEN LEWIS
This editorial was originally inspired by my love of the Justin Timberlake song, SexyBack. Then I realized that perhaps the words might prove “uncomfortable” to some readers or worse yet, passé. Would anyone get it? So, I moved on to the obvious, sexy lingerie is back on the fashion radar and, after all, it’s also the beginning of the Holiday season, so why not? I emailed multiple … Read More
By ELLEN LEWIS
A Brief summary of the Curve Ny show: ENERGY. For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show. The product … Read More
By ELLEN LEWIS
The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More