By ALI CUDBY
With the trade shows coming up, you get to choose how you want to approach them. Many will discover new ways to grow and thrive. Some will not.
Here are 5 things you can do to fail at your Curvexpo experience:
1) Don’t Have a Plan
Arriving at a trade show without doing any prep work for your meetings with vendors is like the nightmare of showing … Read More
By ALI CUDBY
This question might keep you up at night. If it doesn’t I invite you to ask yourself why not. You spend a ton of time in your business. Maybe more time than you spend on anything else in your life.
Including time with your family.
Including sleep.
So ensuring your business is EXCELLENT in all things is incredibly important.
I see many businesses decide that ADEQUATE is … Read More
By ALI CUDBY
Did you ever stop to think about the origin of the statistic that says 70-85% of women are wearing the wrong size bra?
Given the way it is quoted and re-quoted, you’d think it was based on some scientifically airtight data. Maybe an unbiased organization that did an in-depth survey. Or even a comprehensive industry assessment.
Nope.
I recently wrote a post that traced the statistic to … Read More
By ALI CUDBY
There are many great reasons to visit the Paris Salon De La Lingerie. Of course, Paris is an inspiration in itself.
Whether the weather is blue skies, typical January gray, or the occasional – and unexpected – snow (I’m looking at YOU, 2013) the city’s romantic air always engages a lingerie-friendly mindset.
This year, thousands of buyers will descend on the Porte de Versailles (last year … Read More
By ALI CUDBY
In my last column we talked about setting yourself up for success in 2015. Now that you’ve mapped out a rosy future, how can you set yourself up to make those goals a reality?
While there are a lot of business complexities that go into hitting your targets, it’s always easier to blame external factors for business challenges. Here are some I hear on a regular … Read More
By ALI CUDBY
Today you might be thinking about Black Friday, Small Business Saturday and the holiday rush. It’s also important that you’re thinking about your goals for 2015.
In my most recent monthly webinar I walked through a quick and easy method to plan your financial goals for the year ahead. It’s a little different from the usual ways of doing things, and also fun and very effective. Here’s … Read More
By ALI CUDBY
The other day I was watching TV and an ad jumped off the screen at me. It’s not a new ad, but the message is directly tied to something I’ve been talking a lot about recently. The ad was for Special K® but wasn’t actually about cereal. It was about jeans.
Well, not exactly about jeans. Let me explain…
As many lingerie professionals know, jeans, bras … Read More