I know that all my Northern based friends and readers are hunkering down into cocooning season, but here in Cabo the auspicious landscape of sky and ocean remains a calm and cool blue. The impact of beachwear on this lifestyle is as ubiquitous as ever in this seaside homestead. I have gotten into the habit of bathing suit watch whenever I am near the water. Except for my desire to not be intrusive, I find … Read More
By KIMBERLY BERGER
Empreinte
Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to tempt even the most hesitant … Read More
Several years ago, I was introduced to NOE Undergarments via an industry writer friend of mine based on the West Coast. Designed in Laguna Beach and Hanalei Hawaii, this is a lifestyle brand whose mission is to offer “creatively unique, progressive and expressive pieces”. Now, they have expanded their reach into the swimwear market with the launch of Water Garments, a collection of unorthodox shapes that appeal to a growing market of modern women … Read More
Having lived a good part of my young adult life on the south shore beaches of Long Island, NY I was pretty familiar with the particular fashion life style of the surfing obsessed. It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard. It’s presence in this market goes way beyond its original purpose: protection. It was not until I decided … Read More
Hot! That’s the best word to describe my weekend in Florida attending the Miami Swim Show in South Beach. Everything about the experience helped me to define this mega market; the half-naked people, pulsating street music, gorgeous white sand beaches, lush tropical greenery, color drenched architecture and bold, powerful swimwear that filled four convention rooms and many off site locations. Not to mention the invitation only runway shows that run throughout the evenings for 4 … Read More
By Jennifer Cermak
Fantasie
Tankini’s have a bad reputation, most likely from the late 90’s when they introduced them to the market as mid-drift showing tops paired with regular bikini (skimpy) bottoms followed shortly by the extreme opposite – the high scoop neck with light shelf bra paired with a skirt, or better yet… shorts. Please. No fashion minded woman, kids or no kids is going to go for either look. Lucky for us, designers … Read More
By Jennifer Cermak
Arriving to stores mid-November, the 2014 cruise collections feature ethnic prints in bold colors like lagoon blue and tropical orange. Purple and lime move into accent colors featured in trims and accessories. And of course, the best bright white and jet black monochrome duo’s hit the shelves just in time for people to purchase a great happy hour suit.
So what is the lifestyle of the cruise customer? Lets break it down … Read More
