By ELLEN LEWIS
Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More
Lepel swim bottoms , L’atiste by Amy top,Wasteland Vintage sunglasses
It is no longer a secret that intimate apparel and ready to wear share space in the fashion world; but what about swimwear? Beach attire, once specifically relegated to sand and water venues are also following suit. I have a unique perspective here in Cabo San Lucas: a firsthand account. … Read More
Besides my love of the Ocean, the desert has taught me another type of tranquility. It’s why I was so enamored with New Mexico when I visited there in the quest for an alternative lifestyle. In Cabo, I have access to both. But I have to admit, the Southwest United States holds a mystique all its own; familiar and relaxed with a culture grounded in the very essence of our … Read More
By KIMBERLY BERGER
Any woman blessed with a D cup or larger is familiar with the challenge of finding a swimsuit that not only flatters and fits, but also supports and contains. Fortunately, many designers have recognized the needs of the busty customer and have recently filled the gap in the market. However, not all cup-sized swimsuits are created equal. So what should you look for when buying a suit?… Read More
By ELLEN LEWIS
My recent fascination with the swimwear market has been relegated to new heights as I spend these weeks in a beach community that runs the gamut from laissez-faire to sophisticated chic. Since the world lives in shorts and bathing suits here in Cabo, it is natural for cover-ups to take a front and center position, not only at the water’s edge, but also in the streets. On … Read More
Submitted by Jennifer Cermak, owner of Nani Nalu Beachwear Boutique in Edina, MN
I too, have cried and verbalized self-pity alone in a fitting room with piles of swimsuits that covered too little or looked too horrid. I have been there, that dark and scary ‘I hate swimsuits’ and by default ‘I hate my body’ place. After 10 years in the swim industry working for others yet struggling to find … Read More
