By HOLLY JACKSON
The Truth is in The Numbers!
About a year ago, I started hearing about a little known lingerie company that was making waves in small boutiques: Fit Fully Yours. Boutique owners would bring it in on a recommendation from someone else and almost immediately sell out. They would then re-order and find that the struggle was keeping up with demand rather than selling bras. When Fit … Read More
By HOLLY JACKSON
I was going through my Instagram feed the other day when I saw a post by a local friend lamenting the lack of standard bras. “What do you do with all the extra straps? How do you get into them?” she asked. In many ways, I sympathize with her. I try a lot of bras for work and I have been the person consulting promotional images trying … Read More
By HOLLY JACKSON
As I drove across Lake Pontchatrain a few weeks ago, I was a little nervous. While I greatly appreciated Bra Genie’s invitation to try one of their bra fittings, it’s rare for me to have a good time at a bra fitting. Years of being fitted into ugly bras as a teenager had made me self-conscious about the whole process. At my first “adult” bra fitting, the … Read More
By ELLEN LEWIS
Some years ago, while working for an international company who was considered expert in the design and development of casual sleep and loungewear, I was asked by the owner to research the potential of entering the bra business. Why? Because at the time we functioned as a sourcing arm for Victoria Secret’s robe and PJ categories. In fact, overseeing this process was my primary responsibility. My boss … Read More
By HOLLY JACKSON
When you work in the lingerie industry, it’s easy to take high quality bras that fit perfectly for granted. We’re all surrounded by the latest and the greatest bra inventions, which means that we tend to forget what great lingerie can do for someone’s confidence and figure. My last two weeks have been full of discoveries regarding Prima Donna and Marie Jo – and how their bras … Read More
By TINA WILSON
We all have to admit the retail world is topsy turvy and what should be… isn’t. Almost nothing surprises us anymore. Which leads me to my current observation about sport bras. Technically they are meant to be worn while being “sporty” and the attention they are being given would have me conclude that there are millions of sporty women buying these bras, but I have a slightly … Read More
By ELLEN LEWIS
Some time ago, I received a call from an owner of a very reputable lingerie specialty store decrying the impact of the internet on her business. As a bra fitting specialist, she was upset at on-line sales from both brands and web-sites that were eating into her bottom line. At the time, she was hoping that I might have sway with some of the industry and help … Read More
