By ELLEN LEWIS
When a star in any industry rises to the top of their trade, you often will see them on the Red Carpet. They are lauded for excellence in performance and recognized among their peers for superior skills. I started thinking about this several weeks back while reading Charles Dickens classic novel, David Copperfield. Dickens gained notoriety during his life time for his beautifully configured prose. Dickens was a master of the written … Read More
By HOLLY JACKSON
The Truth is in The Numbers!
About a year ago, I started hearing about a little known lingerie company that was making waves in small boutiques: Fit Fully Yours. Boutique owners would bring it in on a recommendation from someone else and almost immediately sell out. They would then re-order and find that the struggle was keeping up with demand rather than selling bras. When Fit Fully Yours came up in … Read More
By ELLEN LEWIS
It’s been a very difficult year for me. The disappointment and disillusionment with my government has been a great weight to bare. To counterbalance my state of mind, I embarked on a research project which involved a lot of reading about presidential politics and the personalities that have led our country ever since the American Revolution. This past summer, on the heels of Ron Chernow’s book, Alexander Hamilton, I read a slew … Read More
By TINA WILSON
We all have to admit the retail world is topsy turvy and what should be… isn’t. Almost nothing surprises us anymore. Which leads me to my current observation about sport bras. Technically they are meant to be worn while being “sporty” and the attention they are being given would have me conclude that there are millions of sporty women buying these bras, but I have a slightly different take on it. I … Read More
By ELLEN LEWIS
Some time ago, I received a call from an owner of a very reputable lingerie specialty store decrying the impact of the internet on her business. As a bra fitting specialist, she was upset at on-line sales from both brands and web-sites that were eating into her bottom line. At the time, she was hoping that I might have sway with some of the industry and help communicate the boutique buyer’s malaise … Read More
By Allison Goodlin
For many women their breasts are an important part of their identity as a woman. When cancer, congenital deformities, or other problems interfere with the breast tissue it can be an experience that challenges confidence and causes intense frustration. Luckily, breast reconstruction is an option for many women, restoring confidence and helping women to love the way they look once again.
After breast reconstruction that go-to favorite bra you loved before probably … Read More
By Ali Cudby
I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come up. The fitter told her the smaller band/larger cup combo was better while the customer thought the … Read More
