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Fashion blog

Leading Strings bra & Panty by Marlies Dekkers on Lingerie Briefs

The NY Spring 18 Lingerie Market is imminent. We are currently enmeshed in industry trade shows:  Mode City, Miami Swim, Curve just to name a few. I go to the shows with great expectations. Are there any creative product ideas with real potential momentum? Usually they emerge from entrepreneurial visionaries: women like Marlies Dekkers. Some years ago, Marlies brought strappy lingerie to the mainstream, by taking a then radical … Read More


By ALISON CONNOLLY

Voiment Intimates on Lingerie Briefs

It’s very encouraging seeing the new talent that’s emerging within the lingerie industry.  One such talent is Yuman He, an honors student from London College of Fashion who recently debuted Voiment Intimates as part of her graduating class final presentation.  This brand is not currently offered in stores, but the following images give you an idea of what the designer is expected to launch on her website … Read More


Ellis wedding dress featured on Lingerie Briefs

A few weeks ago I reached out to several intimate brands that are known for their use of Leavers lace and asked them to provide me with some insight into the back story on this unique form of artistry. In particular, I am interested in Calais lace. Produced in Northern France, it is the birthright of lingerie and unfortunately a dying industry. (More about this in a later blog) One … Read More


Yay Panties on Lingerie Briefs

When I first saw the Yay Panties brand at Curve in February, I was not sure about another panty package program; but, it’s my job to mine the market for the best in class. Whenever a newcomer surfaces, I feel compelled to do some R&D. And the marketing campaign, so critical in today’s digital world was enticing: fun, sexy and affordable underwear completely seamless and stitch free.  My 32 year … Read More


Working against cultural forces has always been a struggle for women. Growing up in the 1950’s and 60’s, was a particularly poignant era to come of age. The forces driving us forward were being held at bay by the established bylines of the times. For me, femininity never resided in the classic parameters of feminine tastes: princesses, knights on horseback, frills and ruffles. My father’s words: “Make sure you can … Read More


Only Hearts on Lingerie Briefs

I am back on the East coast going through my semiannual transition to my NY lifestyle. Besides waking up in the middle of the night and walking in the wrong direction to the bathroom, I am also acutely aware of certain amenities available in the USA that we often take for granted even though we shouldn’t; like water. In Cabo, water delivery to our homes via the city is a … Read More


Georgina Ivory bridal slip from NKiMode on Lingerie Briefs

I’m leaving Mexico this week, returning to NY, my kids and the market. Two very distinct Cabo scenes have come to mind in the past few days, probably because of my effort to actually go out for dinner and to the beach before I leave.  One of these spectacles is the number of wedding events that take place here and the other is the fascinating dichotomy of swimwear peppering the … Read More


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