By HOLLY JACKSON
I feel like if there is one thing everyone who works with Ellen Lewis knows about her, it is this: she absolutely loves horses. She’s crazy about them! I’m scared of horses and have never tried riding one, but I’ve been told by multiple people that horseback riding is a great test of a sports bra. Given this, it isn’t surprising that Ellen owns a ton of sports bras and wears them … Read More
By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus and character. That’s why; I … Read More
By HOLLY JACKSON
Bralettes are still a dominating market force, but there are many women who are looking for a different kind of wireless bra. Beyond new mothers, we don’t talk about them much! There can be lots of reasons that women develop a dedication to wireless bras. Some women have health conditions that make wearing underwires deeply uncomfortable. Some women have skin sensitivities. Some women dislike the sense of restriction that comes with wearing … Read More
It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one … Read More
I was all set to write my blog today about how the color blue, all across the spectrum from violet to green, has commandeered the fashion lingerie market this fall. However, my friend and colleague, Elisabeth Dale, author of The Bra Zone, beat me to the finish line last week with her blog, “Pretty Blue Lingerie That Won’t Give You The Blues.” But the more I thought about it, the more I realized that … Read More
When it comes to wedding sleepwear, nothing is quite as elegant as pure silk nightgowns and matching robe sets. Linda Hartman has been satisfying brides with classic silk designs since 1997. Embellished with a touch of lace, these pieces are simple, timeless statements at excellent prices. Wrapped together with Linda’s best-selling Bedroom Eyes eye-mask, no wonder these are a bridal shower favorite.
Derek Rose & Christine Lingerie
As usual, following the Paris Salon de la Lingerie and Interfiliѐre show, I attended all three days of the Curve NY Lingerie Expo. As the market is for me, the center of my focus, I spent a great deal of time foraging through different brand offerings to confirm and learn what my merchandising instincts have already told me is on the horizon for Fall 2016. The trends are obvious, many … Read More
