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Lingerie Blogger

By ALISON CONNOLLY

Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping … Read More


untitled-1aMy Daughters

Yesterday, after reading several articles about the shifting attitudes of the younger generations, I asked my two 30 something daughters two questions: How would you define a sexy woman and what do you think reflects sexy underwear? The response to question #1:  a career woman in a classy pantsuit and white shirt, perhaps a mother, whose attitude reflects confidence, competence and fun. To question #2, they said:  underwear … Read More


Not Boxers ~ FOXERS™

 

FOXERS rodeo briefs boxers on Lingerie Briefs

I must confess that the only reason I sought out the FOXERS™ booth at Curve NY was to honor a promise I had made to a colleague of mine. It’s good to keep a promise, because the repercussions are so often worth the effort. The moment I saw their stand, backed by a cornucopia of kicky, colorful underwear replete with eclectic fabric mixes and cool details alien to this … Read More


By ALISON CONNOLLY

AmphiFulFru_LingerieBriefs

As a fan of graphic art design and advertising, I experience such joy when I see the two smartly combined.  It’s especially fun when I see the world of lingerie creatively revealed in this format.  If you spend time on Pinterest like I do, you can discover thousands of inspiring works of graphic art that expertly speak volumes with just a nuance, an expression, or even a … Read More


By ALISON CONNOLLY

Les Jupons deTess_LingerieBriefs

Les Jupons de Tess is what we consider a “boutique label”, meaning it’s a luxury product intended for someone with discriminating taste.  More specifically, it is a sensual lingerie brand with a refinement and sophistication that is meant to evoke18th-Century style.  That being said, the use of ruffles and ribbons (that were associated with fashions of that time) are a constant in each collection.  This … Read More


By ALISON CONNOLLY

MadameAime_LingerieBriefs

Madame Aime is a luxury lingerie brand that beautifully captures a subtle, refined elegance in each of its designs.  The label, founded in 2014, playfully takes on the persona of “Madame Aime” who lives in a world where she creates her own version of the feminine ideal.  The ideal being someone who wants fashion and beauty to be a constant in her innerwear and outerwear, someone who … Read More


Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did  not see the entire market offer at Curve … Read More


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