By Ali Cudby

I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, … Read More


This blog is slightly late this week, but I have a good excuse: my daughter gave birth to a baby boy on Sunday so I have been a bit preoccupied. But I still have a great intimate story. When we left for the hospital last Thursday night, I had no idea that I would not be home for 72 hours. As you might imagine, I dressed quickly, not really focused … 

I love the city of Paris and tomorrow I fly there to attend the Salon De Lingerie. It’s hard work, but somebody has to do it and lucky for me, I have had that privilege many times. Yes, it’s a trade show, long days inside voluminous halls foraging for inspiration with little time for outside expeditions. But still, it’s Paris, whose elegance and innate style have made it one of …